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Slimming knitwear brand Lysse names Prather as President
13
Nov '13
Lysse, the New York City based clothing brand with slimming technology, has named Juliana Prather as President, according to Chief Executive Office Devin Anderson. Prather will oversee and be responsible for all aspects of the business and be based in the company's New York City office.

"Juliana brings industry experience and a passion for building brands just as Lysse begins a new phase of growth. We welcome Juliana and believe her extensive knowledge in fashion brands, global marketing and retail will help drive our growth strategy for Lysse," Anderson said.

Prather most recently served as Vice President Strategy and Licensing for Maidenform, Inc. where she lead corporate projects on consumer insights, branding and international growth.  Juliana was previously part of the executive teams that re-launched Jack Rogers and Superga in the U.S. with brand messaging, e-commerce and product strategies.

She has held executive and international leadership positions at Liz Claiborne, Jones New York, DKNY Jeans, Lucky Brand, Bijoux Givenchy, Nine West and Monet. A graduate of Stanford and Columbia she currently resides in New York.

About Lysse:
Lysse, a twist on the French word for 'smooth' (and pronounced Li-SAY) was born from the idea to combine clothing with shapewear.  Founded in late 2009 by Beth Gold-Cohen, Lysse is sold in over 2,000 better specialty retailers in North America, Canada, Australia and Europe in addition to department stores such as Nordstroms, Bloomingdales, Dillards and Macy's. In 2012, Gold-Cohen partnered with Indianapolis based E&A Companies to help accelerate growth of the brand.

Lysse

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