"Juliana brings industry experience and a passion for building brands just as Lysse begins a new phase of growth. We welcome Juliana and believe her extensive knowledge in fashion brands, global marketing and retail will help drive our growth strategy for Lysse," Anderson said.
Prather most recently served as Vice President Strategy and Licensing for Maidenform, Inc. where she lead corporate projects on consumer insights, branding and international growth. Juliana was previously part of the executive teams that re-launched Jack Rogers and Superga in the U.S. with brand messaging, e-commerce and product strategies.
She has held executive and international leadership positions at Liz Claiborne, Jones New York, DKNY Jeans, Lucky Brand, Bijoux Givenchy, Nine West and Monet. A graduate of Stanford and Columbia she currently resides in New York.
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