Home / Knowledge / News / Apparel/Garments / Reebok names MMA fighter Johny Hendricks as brand envoy
Reebok names MMA fighter Johny Hendricks as brand envoy
Nov '13
Global fitness brand, Reebok announces a partnership with MMA fighter Johny Hendricks. A true fan favorite, Hendricks is currently the #1 ranked contender in the welterweight division.

The endorsement demonstrates Reebok’s ongoing commitment to work with some of the fittest athletes in the world.  The brand has teamed up with Hendricks to prepare him to be in the best shape possible for his highly-anticipated bout with Georges St-Pierre. The landmark battle takes place at UFC 167 on November 16th.

"We’re thrilled to have Johny join the Reebok team,” said John Lynch, VP of Global Fitness Marketing, Reebok.

“MMA fighters are some of the fittest athletes in the world. When it comes to training and preparation, Johny’s knowledge and commitment is just unbelievable. As a leading fitness brand, he’s the perfect athlete to partner with. He embodies everything we believe about training.”

"I’m truly excited to be a part of the Reebok family,” said Hendricks. “What really comes through when working with Reebok team is that they live and breathe fitness. They have an incredible heritage in training and know exactly what it takes to help athletes be as fit as they can be.”

As an athlete who runs 4-5 times a week and uses a diverse mix of training and yoga as part of his daily fitness, Hendricks is the perfect fit for the Reebok brand. Hendricks wears Reebok’s ATV 19 during his training, keeping him ready for anything.

His regime is tough, varied and aggressive, so he needs footwear that can stand up to it. Designed to be unstoppable and let you tackle any terrain head on, Reebok’s ATV 19 acts as a true All- Terrain Vehicle for your feet.  The bold design brings an irregular lug pattern, cushioned outriggers, and a banked feel that combine to provide earth shaking traction and high-speed stability.


Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search