Home / Knowledge / News / Apparel/Garments / Reebok names MMA fighter Johny Hendricks as brand envoy
Reebok names MMA fighter Johny Hendricks as brand envoy
Nov '13
Global fitness brand, Reebok announces a partnership with MMA fighter Johny Hendricks. A true fan favorite, Hendricks is currently the #1 ranked contender in the welterweight division.

The endorsement demonstrates Reebok’s ongoing commitment to work with some of the fittest athletes in the world.  The brand has teamed up with Hendricks to prepare him to be in the best shape possible for his highly-anticipated bout with Georges St-Pierre. The landmark battle takes place at UFC 167 on November 16th.

"We’re thrilled to have Johny join the Reebok team,” said John Lynch, VP of Global Fitness Marketing, Reebok.

“MMA fighters are some of the fittest athletes in the world. When it comes to training and preparation, Johny’s knowledge and commitment is just unbelievable. As a leading fitness brand, he’s the perfect athlete to partner with. He embodies everything we believe about training.”

"I’m truly excited to be a part of the Reebok family,” said Hendricks. “What really comes through when working with Reebok team is that they live and breathe fitness. They have an incredible heritage in training and know exactly what it takes to help athletes be as fit as they can be.”

As an athlete who runs 4-5 times a week and uses a diverse mix of training and yoga as part of his daily fitness, Hendricks is the perfect fit for the Reebok brand. Hendricks wears Reebok’s ATV 19 during his training, keeping him ready for anything.

His regime is tough, varied and aggressive, so he needs footwear that can stand up to it. Designed to be unstoppable and let you tackle any terrain head on, Reebok’s ATV 19 acts as a true All- Terrain Vehicle for your feet.  The bold design brings an irregular lug pattern, cushioned outriggers, and a banked feel that combine to provide earth shaking traction and high-speed stability.


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search