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Yummie By Heather Thomson debuts panty line 'Skinnies'
14
Nov '13
Yummie by Heather Thomson, the New York-based shapewear, intimates and lifestyle brand, announces the launch of its first everyday panty collection – Skinnies! This intimates collection features incredibly comfortable and sexy panties that offer the benefits of a compression fabric that will not lose their shape throughout the day. 

The Italian lightweight premium fabric smoothes for an everyday slimming experience, leaving women feeling confident and comfortable. Skinnies are the newest layer to the Yummie foundation. 

Debuting in stores and online this October, the Skinnies collection offers a variety of mid-rise panties that compliment and slim a woman's "problem areas" – the waist, tummie and hips - making it the first of its kind. The laser cut bottoms allow for a slimming underwear with absolutely no visible lines. 

Made with lightweight nylon and elastane, the premium fabric smoothes a woman's curves for an everyday shaping experience. With this launch, Yummie continues to deliver an effective slimming product that is designed to fit a woman's body in ways that she'll want to show off every day.

Heather Thomson, Founder and Chief Creative Officer of Yummie by Heather Thomson, said, "I designed the skinnies collection as a foundation piece that offers a comfortable, ultra thin solution in an everyday panty. They are a true marriage of fashion and function where women can feel sexy and confident in Yummie, without a single panty line." She went on to say, "I want to offer my customers products they can't find elsewhere and am on a mission to redefine shapewear and modernize its use."

The Skinnies collection will feature three styles – the Ivy Thong, Eli Briefie and Lily Cheekie Boyshort – that lay flat against the body.  All three styles are available in a range of colors and sexy prints including seasonless neutrals like black, nude, hush and mink and holiday favorites like flame, Yummie pink, python and jaguar – in size XS to XL.

Yummie by Heather Thomson


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