Home / Knowledge / News / Apparel/Garments / DownEast Basics expands clothing design team
DownEast Basics expands clothing design team
14
Nov '13
Grant Leeds & Natalie Pyper
Grant Leeds & Natalie Pyper
High-style, low-price clothing retailer DownEast Basics announced the appointment of two new designers for its popular women’s and girls’ lines.

Grant Leeds has been named as DownEast Basics’ new head designer and brings to the role design experience with national brands like BCBG Max Azria and Anne Cole Swimwear, among others.

Natalie Pyper, who will design DownEast Girl, also has experience designing for such national brands as Catherine Malandrino, MUDD Jeans and Babies“R”Us.

Both new members of the design team have strong ties to Utah, where DownEast is headquartered. Leeds is a graduate of Brigham Young University with a bachelor’s degree in Fashion Design. Pyper is a Utah native who is a graduate of the Fashion Institute of Technology, specializing in women’s and children’s wear, and also attended the University of Utah. Additionally, she was a Utah Jazz dancer and is a former Miss Utah USA.

“We welcome both Grant and Natalie and are excited by the national-brand design experience they offer,” said Jonathan Freedman, DownEast’s VP of Apparel. “Our own brand popularity is continuing to grow by leaps and bounds and we feel confident they’ll enrich our collections for women and girls with the latest design trends – while still remaining true to our ‘boutique on a budget’ philosophy.”

Leeds began his career at BCBG Max Azria, where he was a designer for its Private Label division, which brought the brand into mass-market retailers such as Ross Stores, New York & Company, JCPenney and Federated Department Stores.

He was later a senior designer at Warnaco Inc., where he designed the Anne Cole Swimwear Collection, working closely with Anne Cole. During his time at Warnaco, Anne Cole was named by the NPD Group, a leading consumer market research firm, as the number one swimwear brand in the misses category. Most recently, Leeds was a senior designer at JCPenney.

In addition to the DownEast Basics brand, Leeds will also serve as head designer for Modbe, a contemporary clothing line with a modern, youthful feel that is owned by DownEast.

Pyper began her design career with Catherine Malandrino and then later gravitated to children’s wear, working with such brands as MUDD Jeans and S. Rothschild. She has also designed for Toughskins, Route 66, Joe Boxer Swim and Garanimals. Most recently, she designed baby, girls and boys clothing for Babies“R”Us.

The first clothing designed by Leeds and Pyper for DownEast will be seen in the retailer’s early spring 2014 collections.

About DownEast Basics
DownEast Basics offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

DownEast Basics


Must ReadView All

Apparel/Garments | On 21st Jul 2017

Walmart opens new fulfillment centre in Davenport

Walmart has opened a new e-commerce fulfillment centre in Davenport,...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X