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Jockey unveils limited edition Anchorman 2 briefs
15
Nov '13
This holiday season, Jockey International, Inc. unveils limited edition Jockey–Anchorman 2 briefs. The classic Jockey product makes a "brief" appearance in Paramount Pictures' Dec. 20 release of "Anchorman 2: The Legend Continues" as a nod to the broad popularity of Jockey's ads from the late '70s and early '80s.

Presented in custom packaging featuring legendary anchorman Ron Burgundy, the briefs come in two colors that say "I'm kind of a big deal": "Beard of Zeus Blue" for afternoon delights and "Sex Panther Red" for the jazz flute kind of nights, references from the classic original Anchorman film

"When you are kind of a big deal, you need a legendary fit with classy style and comfort that only comes from a trusted brand like Jockey," said Dustin Cohn, chief marketing officer at Jockey. "For over 137 years Jockey has been covering assets and this was a fun way to continue to give consumers the support they deserve."

Made from the finest cotton available and featuring Jockey's exclusive Y-front design, the briefs provide ample support, making the underwear the "total package." Go get your pair, you won't immediately regret the decision.

"Jockey had one of the legendary ad campaigns of the early '80s, and the new movie hilariously depicts pop culture of that time," said LeeAnne Stables, President of Consumer Products at Paramount Pictures. "Producing this limited edition line is a way to extend the fun and anticipation for the film to fans of the movie and the Jockey brand."

With the '70s behind him, San Diego's top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in "Anchorman 2: The Legend Continues." Also back for more are Ron's co-anchor and wife, Veronica Corningstone (Christina Applegate), weather man Brick Tamland (Steve Carell), man on the street Brian Fantana (Paul Rudd) and sports guy Champ Kind (David Koechner) – all of whom won't make it easy to stay classy... while taking New York and the nation's first 24-hour news channel by storm. Produced by Judd Apatow, Will Ferrell and Adam McKay. Written by Will Ferrell & Adam McKay. Directed by Adam McKay.

Jockey

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