Tablets are a high potential shopping medium because of huge growth in the sales of tablets and download of apps.
Global research firm IDC said the overall tablet market in India will treble in 2013 over last year. Also, as per a study by ABI Research, by 2016 online shopping will be one of the main activities on 80% of tablet app downloads.
HomeShop18 made a foray into the M-Commerce earlier this year with its innovative and high-tech Scan N Shop wall at T3 of the Delhi airport. This launch was followed by the launch of shopping apps for iOS and Android platforms.
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‘The intimatewear category in India is slowly becoming trend-sensitive.’
We are ready to adopt or follow every opportunity
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