Home / Knowledge / News / Apparel/Garments / Clothing brand Souchi to open new store in Chicago
Clothing brand Souchi to open new store in Chicago
16
Nov '13
Cashmere knitwear designer Suzi Johnson will open a new retail store in Chicago for her Souchi clothing brand. The 950-square-foot space on 1205 West Webster Ave. will showcase Souchi’s prized hand-loomed cashmere, merino wool and organic cotton pieces.

“I’ve always loved Chicago,” said Souchi owner and designer Suzi Johnson. “We’ve sold more clothing here through boutique shops than in any other market, and since moving to Aspen, the Chicago connection has grown very strong.”

Johnson takes pride in her pieces that she describes as being both incredibly comfortable for everyday wear and also luxurious and sexy enough for an evening out with friends.

“Souchi pieces represent a great fashion investment with lasting value, as you will keep them in your closet for years, pulling them out to wear often,” said Johnson. “The classy comfort is what really appeals to our customers.”

Celebrities seem to agree as many have been spotted wearing Souchi, including Kim Kardashian, Hillary Duff, January Jones, Emma Roberts, Kristin Cavallari and Kathryn Heigl.

Johnson started Souchi in 1997 after a boutique shop owner stopped her on the street to ask about the sweater she was wearing. After learning that Johnson designed and hand-loomed the piece herself, the shop owner ordered 10 on the spot.

Today, the Souchi brand covers sweaters, halters, dresses, hoodies and summer wear, including briefs and bikinis, all hand-loomed by Johnson, as well as hand-picked pieces from other unique designers.

In addition to the new Chicago location, Souchi has a retail store in Aspen and sells to a number of boutique stores across the United States.

Souchi


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search