Home / Knowledge / News / Apparel/Garments / Mushmina to partake at Grand Central Holiday Fair 2013
Mushmina to partake at Grand Central Holiday Fair 2013
19
Nov '13
Entrepreneurial sisters Katie and Heather O'Neill have taken their passion for fashion and design and transformed it into Mushmina, an online and retail shop that sells handmade clothing and accessories crafted by artisans in Morocco.

Mushmina will feature the stylish and colorful pieces at the 2013 Grand Central Holiday Fair. This will be Mushmina’s third consecutive year at New York’s only indoor holiday market.

"We look forward to the Grand Central Holiday Fair and seeing our New York customers come out to shop with us every year. Sometimes they show up wearing Mushmina bags, scarves, and jewelry--we love it," says co-founder, Heather O'Neill.

The road to establishing their own fashion brand began with the sisters’ travels overseas. Heather who is fluent in Arabic and has a Master’s Degree in Global Affairs from New York University went to Africa with the Peace Corps in 2003, while Katie traveled throughout Mali studying Malian textiles.

Inspired by the people and artistry they encountered, the two decided to take their training in fine arts and years of combined experience in retail and design to launch a fashion company in 2009 that would employ and empower women in North Africa.

In 2011, the Mushmina flagship store opened in Philadelphia and an online store followed in November 2012.

The custom designed unique and vibrant pieces are created by local women in Morocco employed through a system of co-ops that gives the women the opportunity to work from home and sell their goods to a global market.

"Working with Mushmina has given me my 'risik' (my path), 'floose' (money) to take care of my family, and a workshop full of scarves to stitch,” says Kenza Jbilou, the manager of the Flying Camel Workshop.

The sisters have a larger, long-term strategy that extends beyond employment. Their goal is to establish a tradition of ongoing education and entrepreneurship. The Flying Camel Women's Training Center, opened in 2013, is a centerpiece of that plan.

It will provide 30 women in rural regions of Morocco with training in employable skills such as embroidery, sewing, and pattern making. The center is set up to be self-sustaining with monthly membership dues from students.

Katie and Heather say they are just getting started in their quest to make Mushmina into a powerhouse fashion label. “Our presence at the Grand Central Holiday Fair is important to our growth because it allows us to feature our products in one of the most international and fashion conscious cities in the world,” adds co-founder, Katie O’Neill.

About Mushmina:
Mushmina is a fashion and design company with a social mission that began with two sisters, Heather and Katie O’Neill living and traveling in Morocco and Mali. They started Mushmina to translate the impeccable craftsmanship and vision of local artisans to the global market. Their mission is to create beautiful inspired products that have cultural integrity and soul. 

Mushmina


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search