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GAP expands 'Reserve in Store' capability
Nov '13
Building upon its online success and industry-leading e-commerce technology advances, Gap Inc. announced the expansion of its Reserve in Store capabilities to all U.S. Banana Republic stores and more than 200 Gap stores in 15 major U.S. markets.

The launch, which follows a successful pilot in San Francisco and Chicago-area Gap and Banana Republic stores, represents just one element of Gap Inc.’s larger omni-channel retail strategy designed to strengthen and integrate the shopping experience, whether customers choose to shop online, on-the-go or in stores. Reserve in Store makes it easy for customers to shop online or with their mobile device, place their favorite styles on hold and pick them up in local stores.

“With Reserve in Store, our stores are open 24 hours a day, seven days a week,” said Tom Sands, executive vice president, Gap North America. “We’re focused on delivering an incredible store experience and making it even more convenient for our customers to shop with us however and whenever they want.”

Online and mobile shoppers at Gap and Banana Republic’s e-commerce sites can now reserve up to five items per day and within one hour they will receive an email or text confirming their items are on hold, along with easy pick up instructions. Items will be held in their selected store until close of business the next day.

“Reserve in Store helps to make our customers’ shopping experience seamless and efficient so that they can get the latest, covetable Banana Republic pieces with ease,” said Julie Rosen, executive vice president, Banana Republic North America. “We are thrilled to launch this service to our full U.S. fleet of more than 400 stores during the busy holiday season so that we can help make shopping with us even more convenient.”

Gap Inc.’s omni-channel initiatives are designed to bridge the online world and the bricks-and-mortar experience. Gap, Banana Republic, Old Navy and Athleta customers who shop online and on their mobile devices can also use the “find in store” feature, which tells customers if a particular item is in stock at their local store.

“Ship from store” takes advantage of Gap Inc.’s advanced inventory engine to seamlessly connect online demand to in-store inventory.


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