Home / Knowledge / News / Apparel/Garments / Destination Maternity expands into Mexico via franchisee
Destination Maternity expands into Mexico via franchisee
21
Nov '13
Destination Maternity Corporation the world's leading maternity apparel retailer, announced its planned expansion into Mexico through an international franchise agreement with El Puerto de Liverpool, S.A.B. de C.V., the largest department store company in Mexico.

Through this franchise relationship, Destination Maternity Corporation will introduce its Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands into Mexico, with the first franchise locations expected to open in Spring 2014.  Destination Maternity brands will initially be sold through shop-in-shops in Liverpool department stores throughout Mexico, with plans to open freestanding Destination Maternity stores in Mexico later in 2014 and beyond.

El Puerto de Liverpool operates 101 stores in Mexico, under three different brand names: Liverpool, Fabricas de Francia, and Liverpool Duty Free. Under this multi-year franchise agreement, Destination Maternity has granted to El Puerto de Liverpool the right to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in Mexico.

El Puerto de Liverpool will be the distributor of maternity and nursing apparel merchandise in Mexico from Destination Maternity and suppliers designated by Destination Maternity. 

Ed Krell, Chief Executive Officer of Destination Maternity Corporation, commented, "We are excited to announce our expansion into Mexico with a market-leading retailer like Liverpool who can help us bring the Destination Maternity experience, from our great fashion to our high level of service, to expecting moms throughout Mexico.  Working closely with Liverpool, we look forward to serving moms-to-be in Mexico like no other maternity apparel retailer can.  International expansion is an important part of our long-term strategy to expand our business and to further strengthen our market position as the world's leading maternity apparel retailer."

El Puerto de Liverpool Chief Executive Officer Jorge A. Salgado said, "We are very pleased to be able to introduce the Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands to Mexico and to be able to offer our customers the best assortment of maternity wear at price points that accommodate any budget.  Destination Maternity's reputation for leading the industry in both fashion and innovation makes the Company an ideal resource and collaborator for us as we enter the maternity and nursing apparel space."

Destination Maternity

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search