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Alexandre Herchcovitch creates anti-cellulite denims
Nov '13
Women struggling to get rid of ugly cellulites will now have a quick and easy remedy in hand, as the leading Brazilian fashion designer Alexandre Herchcovitch has come up with a new pair of denims that can battle the orange peel effect on skin.
Titled as Beauty Denim, the new anti-cellulite jeans is made from a technology-enhanced denim material that supposedly has the capability to lock body heat and turn it into infrared rays which ultimately would boost blood circulation, thus resulting in combating cellulites.
Developed through a research process of five long years, the hi-tech jeans were first introduced in the designer’s winter-2014 catwalk show at the recently concluded four-day-long Brazilian sartorial fest Fashion Rio.
Other than the cellulite-bursting gear, the designer had also presented an old Victorian era-inspired 35-piece collection at the Rio de Janeiro event. Made from wool, cotton voile, knitted cashmere and leather, the 42-year-old’s wearable range included mesh shirts, cardigans and embroidered lace dresses in tones of black, gray, off-white, camel, beige and magenta.

Fibre2fashion News Desk - India

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