Functional and future-focused, Denim Performance revitalizes the details, fabrics and finishes of jeans,shirts and jackets. Denim Performance responds to a challenge - to improve the functionality of jeans for the modern consumer.
Finnish racing driver Kimi Raikkonen defines high performance. Kimi won the 2007 World Champion drivers’ championship with Ferrari. In 2012 he returned to 2007 World Champion after two years competing in the World Rally Championships, ending the season third place on the podium.
He now drives for Lotus Renault. Kimi has also driven Nascar in Wrangler’s home state North Carolina. He loves motorcycles especially Harley Davidson. He owns the Motocross GP team, Ice1 racing.
“I like working with experts. I work with experts in motor racing. And Wrangler are experts in the world of jeans,” says Kimi Raikkonen.
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