General Pants unveils digitally driven store kiosks

Our People: Our People will curate user-generated photographs from Our Crew (General Pants Staff) and You (customers) featuring their self-created General Pants looks that have been shared across Facebook, Twitter, Vine and Instagram. Kiosk users can browse through the user-generated images and purchase General Pants product that features in the photograph. This consumer-to-consumer shopping brings to life the street-styled looks that are synonymous with General Pants Co. All consumers have to do to join in the fun is #generalpants and they too could feature across all the General Pants channels.

What’s New: What’s new features all the latest clothing and accessories that have just arrived at General Pants, sorted alphabetically by brand for ease and updated on a daily basis. This will enable shoppers to see product that is available across all our stores, allowing General Pants to showcase everything ‘New’ without it taking up valuable retail space. Again when a customer zeros in on something they like they have the option of assistance, sending the product to their phone our purchasing it on the spot for delivery to their home.

What’s Happening: General Pants thrives on being a creative hub both in stores as well as the head office. ‘What’s Happening’ is a curation of the GP marketing, buying team and the store crew contributing to what is happening in the business. This section of the site tells you when the next concert tickets go on sale, shows you the latest exclusive collaboration, new product that has just arrived in store and any famous people that have dropped by to say ‘hi’ and or behind the scenes of what goes on in the General Pants world. There is no one editor, nor one right opinion, this section of the Kiosks is about collating the ideas of ‘everyone’ that works at General Pants nationwide.

Our Site: A version of the General Pants e-commerce site where consumers can browse through all clothing and accessories. If consumers have seen something online at home but can’t find it in store this can also use as a tool to show the crew what they have seen.

Help: Assistance is never far away with the Kiosk help button. Each time the Kiosk user has found an item of clothing they’d like to try on, would like a fashion recommendation from the General Pants Crew or they need some assistance navigating the Kiosk they can press the Help button. As soon as the help button is pressed the in-store music dips down, a chime rings out and a General Pants staff member promptly approaches the customer for assistance

The Kiosks will initially be installed in 10 General Pants stores across NSW and rolled out to their 47 stores nationally by February 2014.

General Pants