Home / Knowledge / News / Apparel/Garments / Brooks Brothers shows wool line at Aussie High Commission
Brooks Brothers shows wool line at Aussie High Commission
Nov '13
It’s the race that stops the nation of Australia. Yet no longer a horse race which only attracts local viewers, the Melbourne Cup is watched by millions of people across the world.

On the lawns of the Australian High Commission in New Delhi, India, 380 guests celebrated the race at an event co-hosted by the high commission, Australian and New Zealand Association (ANZA) Delhi, and sponsored by The Woolmark Company.

Trackside in Melbourne the fashion stakes are always high, and this was no different in India where punters were treated to a fashion show which saw US retailer and Woolmark licensee Brooks Brothers showcase its autumn/winter collection. Suits, jackets and sweaters showcased both woven and knitted woollen apparel and highlighted the versatility of the natural fibre.

“The Brooks Brothers collection displayed at the Melbourne Cup symbolises the essence of various aspects of different lifestyles that individuals enjoy through classic fashion statements,” explains Brooks Brothers business head Sumeet Yadav. “We are excited about our partnership with The Woolmark Company as it will help in enhancing our collection made from woollen fabrics.”

Founded in 1818, Brooks Brothers has an enviable reputation, being the oldest men’s clothing chains in the USA. The company has more than 200 Brooks Brothers’ stores in the USA and 70 in other countries.

“Currently, our Indian footprint spans across four stores in New Delhi, Gurgaon, Chandigarh, and Chennai and we are soon going to be to present in new cities.”

The Melbourne Cup fashion event also doubled as a fundraiser for the charity STOP. STOP seeks to put an end to the oppression and trafficking of children and women in India, and has successfully reached out to more than 3000 women and children through the project’s anti-trafficking rescue and repatriation missions.  The funds raised from the Melbourne Cup event will be donated directly to STOP.

ANZA president Martha Chivers said large events such as this would not be possible without sponsors.

“ANZA would like to thank The Woolmark Company and Brooks Brothers for your generous support of the ANZA 2013 Melbourne Cup Charity Brunch,” Ms Chivers said. “We value your support of ANZA and look forward to working together in 2014.”


Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search