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Beach Bunny debuts new lingerie line by Love Haus
25
Nov '13
Beach Bunny, the brand best known for its ultra-sexy swimwear designs, proudly announces the debut of their much-anticipated lingerie label, Love Haus. After nearly 10 years of global success in the swim industry, Angela Chittenden, Beach Bunny CEO, introduces a complete line of sexy yet sophisticated intimate apparel designed to spark the imagination and inspire sensual confidence. 
 
From sheer lace bralettes, sultry push-up bras, and barely-there panties to feminine corsets and cozy loungewear, each is crafted with California comfort and European elegance.
 
Designed exclusively by women with the modern woman in mind, Love Haus unveils 6 collections created in curve-enhancing silhouettes and luxurious fabrics, each one promising to make hearts pound, jaws drop and to excite Beach Bunny’s loyal following. Never failing to capture the essence of a confident, unapologetically sexy woman, it was only a matter of time before Chittenden transitioned Beach Bunny’s boudoir-inspired swimwear aesthetic to lingerie.
 
“Beach Bunny gave us a really strong base for a lingerie brand,” says Chittenden. “As women designers, we know our bodies. We know what women like, what they want to cover up, and what makes them exude that sexiness that comes from feeling confident in what they have on. There’s nothing better than being comfortable while feeling sexy—it’s part of being a woman.”
 
Keeping it in the family, Melissa Bolona, Beach Bunny’s current model search winner, appears as the face for Love Haus. Renowned celebrity and fashion photographer Yu Tsai captured Melissa Bolona in the Love Haus’ premiere campaign.
 
Over the past few years, Yu Tsai has also photographed numerous supermodels like Kate Upton, Rosie Huntington, Candice Swanepoel and Irina Shayk for Beach Bunny’s always sexy campaigns. Bolona exudes a soft, smoldering desire with a European sophistication as she shows off the collection, embodying the spirit of the poised, contemporary and sensual women that are sure to fall in love with the new label.
 
Presented with beauty, grace, and the perfect balance of sex appeal and unrivaled comfort, the 6 Love Haus collections tempt with an array of looks for women of any shape and sensibility. 
 
Modern, multi-faceted clients will find Love Haus allows them to redefine themselves by their mood or occasion -- from retro glamour girl in an artisan-style corset and lace bed jacket to Roman goddess in a draped chemise and signature “micro thong.” Finally, women can feel comfortable, confident and naturally themselves in the bedroom thanks to Love Haus, whether slipping into lounge pants or a knockout lace maxi skirt that hugs her body in all the right ways.
 
What’s more, fashion-inspired cuts and decadent fabrics mean Love Haus pieces are destined to become wardrobe staples. A lace-up corset pairs with jeans and heels while a short, satin robe layers over a cami in an elegant celebration of smart design and value. With distinctive qualities of sleek comfort, classic sensuality and runway-worthy European flair, Love Haus fills a void in the current lingerie market —at a fabulous price point that defines “affordable luxury.”

Beach Bunny


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