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Denim by Première Vision show a study in contrasts
Nov '13
Rebel and delicate. Raw and exquisite. Urbane and devil-may-care. The Denim by Première Vision show taking place next 27 and 28 November in the Halle Freyssinet in Paris is a study in contrasts.

An edition that takes as its theme tattoos, the indelible markings of indigo, the emotion stirred by the jeans of a lifetime. A theme where rebel details mix with the nobility of raw denim, as if literally engraved, incised on fabric, evoking both a poetic softness and a biting blackness, a low-key modernity and vintage fantasy

A can’t-miss event to discover the inspirations, innovations and key directions sure to influence shapes and trends for a pivotal and bold spring summer 15.

This 13th edition of the show provides a unique occasion to delve inside the laboratory of the industry’s major players: 89 professional exhibitors (+ 2% over November 2012) - weavers (44%), manufacturers/ launderers/ finishers (23%), accessory makers (21%) - coming from 15 of the producing and manufacturing countries with high added-value among the most important in the denim industry: from the Euromed zone – Turkey (30% of exhibitors), Italy (19%), Morocco (8%) and Tunisia (7%) – to Japan, India, Pakistan, Hong Kong and Brazil.

Above all, a high-end, selective, creative and innovative offer that is a true reflection of the international premium denim market.

And it’s the cream of the industry that representatives from the leading international jeans brands are looking to find at the show, with a first look at their new collections, exclusive developments and technical innovations.

With its rich new proposals each season, Denim by Première Vision meets the needs of a specific market - the premium denim market - that is always on the lookout for constantly more elaborate and sophisticated products.

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Courtesy: AWI

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