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Curves International launches workout apparel line
26
Nov '13
Curves International, Inc., the largest chain of fitness centers for women in the world and a leader in the weight management category, announced the introduction of an exclusive line of workout wear that's both functional and flattering.  
 
The new line includes 20 new pieces designed for performance and includes such features such as breathable wicking material, tops and jackets with longer backs, "stay put" waistbands, comfortable compression and slimming designs.  Available now at participating Curves locations in North America, this new line of workout gear is both stylish and affordable.  New collections will be rolled out on an ongoing basis.
 
"Focus groups and consumer testing revealed that Curves members wanted workout wear that is high performing, high quality and offers a lifestyle look," said Katie Lucas, vice president of products at Curves International, Inc.  "We designed this line to be gear you'll wear to workout in but then also meet a friend for coffee afterward.  Best of all, this line is designed to flatter – doesn't everyone want to show off the results of their hard work?"
 
The new Curves line of athletic wear and gear features a wide array of items including tees with high-performance wicking with seams and stitching designed to slim and contour; compression action pants with power mesh technology, no-slip waistbands and flattering boot leg shape; support bras with mesh panel ventilation and wide, front-adjustable gel-cushioned straps; and a collection of fun accessories like cushioned socks, a magnetic towel for workouts and a lunch tote that will add a little pizazz to help you stay on track.
 

Curves International


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