Home / Knowledge / News / Apparel/Garments / Hugo Boss betting on expansion to achieve €3bn sales
Hugo Boss betting on expansion to achieve €3bn sales
Nov '13
Hugo Boss AG, a luxury fashion and style house based in Metzingen, Germany, backed its goal of attaining planned sales of 3 billion euro in 2015 at an investor day in Hong Kong where the Managing Board of the company was reporting the medium-term progress.
Hugo Boss has been able to avoid the effects of global economic slowdown on its sales. It expanded its operations to major cities of the world while increasing its retail activity, which is expected to generate 60 per cent of sales in 2015.
The company also reasserted its goal of endlessly improving profitability, despite thinning of margins owing to the investments being made by the Group in the last two years.
Apart from consistently expanding its store network, Hugo Boss plans to step up investments in brand communication towards the end consumer to accelerate Group’s growth. However, the Company said that it would no longer be able to achieve a 25 per cent EBITDA margin in 2015, adding that the goal could be achieved only after 2015.
Meanwhile, the company sees potential in strategic growth areas in Asia, especially in China, which could account for more than 20 per cent of the global luxury market by 2015. The Group has already begun investing in the perception of its brand and the appeal of its market presence in the region.
Commenting on the Company’s growth forecast, Claus-Dietrich Lahrs, CEO of Hugo Boss AG said, “In the last few years we have strengthened HUGO BOSS as a global brand and geared it more directly to consumers. Today, customers experience our brand world as even more high value. It is therefore the right decision to invest in the strength of our brands and distribution, thereby creating very good long-term growth prospects for the company.”

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search