Home / Knowledge / News / Apparel/Garments / Aussie tailor M.J. Bale launches 'Cool Wool' suits range
Aussie tailor M.J. Bale launches 'Cool Wool' suits range
27
Nov '13
Australian tailor M.J. Bale has launched a Cool Wool range of suits for spring/summer, in collaboration with The Woolmark Company.

The Woolmark Company continues to position Australian Merino wool as a trans-seasonal fibre, boosted largely by its Cool Wool campaign.

After finding success with the revived campaign in the northern hemisphere – particularly London – the campaign has returned Down Under thanks to Australian-owned clothier and tailor M.J. Bale.

The two companies have collaborated to promote the fibre in a creative, modern and relevant way. M.J. Bale will offer Cool Wool suiting as a comprehensive part of the brand’s spring/summer 2013/2014 suiting collection.

More than 90 per cent of M.J. Bale suits will be woven from Cool Wool fabrics, made from Merino wool produced in Australia and then fashioned into lightweight fabrics by members of the Cool Wool Weavers Guild.

Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of 190 g/m² and a maximum mean wool fibre diameter of 22.5 micron. The fabric/garment surface is clean and smooth.

Cool Wool Fabrics and garments carrying the Woolmark symbol are normally 100 per cent Pure New Wool but can include blends of wool with fine animal fibres. The revived Cool Wool campaign – initially launched in the 1980s – aims to extend to the selling period of wool into the warmer months, highlighting the fibre's versatility and next-to-skin comfort.

M.J. Bale is embracing Cool Wool as the fibre of choice for spring/summer due to its natural inherent benefits such as breathability, softness, drape and temperature regulating properties, all of which uphold the Cool Wool campaign’s credo ‘When it’s hot, it’s not’.

M.J. Bale owner-founder Matt Jensen said the joint-campaign with The Woolmark Company was a way to promote Australian Merino wool within the country in which the fibre is produced.

“We really can’t describe how proud we are to be working with The Woolmark Company on this vitally important Cool Wool collection,” he said.

“From the first moment we launched M.J. Bale we understood the need to work hand-in-hand with Australia’s woolgrowers who produce the world’s most luxurious fibre. In fact, the origins of our name – M.J. Bale – are taken from the initials of my name and a bale of wool. That’s how important Australian Merino wool is to our business.

“Above all, the purchase of Australian Merino woven cloth by brands like us and our customers keeps passionate regional Australian families on the land and provides the next generations of Australia with a link to arguably our most iconic cultural heritage.”

To celebrate the campaign, M.J. Bale has teamed up with several Australian sportsmen to produce a series of photos with the sportsmen wearing suits that adhere to the Cool Wool specifications.


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search