Home / Knowledge / News / Apparel/Garments / Aussie tailor M.J. Bale launches 'Cool Wool' suits range
Aussie tailor M.J. Bale launches 'Cool Wool' suits range
Nov '13
Australian tailor M.J. Bale has launched a Cool Wool range of suits for spring/summer, in collaboration with The Woolmark Company.

The Woolmark Company continues to position Australian Merino wool as a trans-seasonal fibre, boosted largely by its Cool Wool campaign.

After finding success with the revived campaign in the northern hemisphere – particularly London – the campaign has returned Down Under thanks to Australian-owned clothier and tailor M.J. Bale.

The two companies have collaborated to promote the fibre in a creative, modern and relevant way. M.J. Bale will offer Cool Wool suiting as a comprehensive part of the brand’s spring/summer 2013/2014 suiting collection.

More than 90 per cent of M.J. Bale suits will be woven from Cool Wool fabrics, made from Merino wool produced in Australia and then fashioned into lightweight fabrics by members of the Cool Wool Weavers Guild.

Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of 190 g/m² and a maximum mean wool fibre diameter of 22.5 micron. The fabric/garment surface is clean and smooth.

Cool Wool Fabrics and garments carrying the Woolmark symbol are normally 100 per cent Pure New Wool but can include blends of wool with fine animal fibres. The revived Cool Wool campaign – initially launched in the 1980s – aims to extend to the selling period of wool into the warmer months, highlighting the fibre's versatility and next-to-skin comfort.

M.J. Bale is embracing Cool Wool as the fibre of choice for spring/summer due to its natural inherent benefits such as breathability, softness, drape and temperature regulating properties, all of which uphold the Cool Wool campaign’s credo ‘When it’s hot, it’s not’.

M.J. Bale owner-founder Matt Jensen said the joint-campaign with The Woolmark Company was a way to promote Australian Merino wool within the country in which the fibre is produced.

“We really can’t describe how proud we are to be working with The Woolmark Company on this vitally important Cool Wool collection,” he said.

“From the first moment we launched M.J. Bale we understood the need to work hand-in-hand with Australia’s woolgrowers who produce the world’s most luxurious fibre. In fact, the origins of our name – M.J. Bale – are taken from the initials of my name and a bale of wool. That’s how important Australian Merino wool is to our business.

“Above all, the purchase of Australian Merino woven cloth by brands like us and our customers keeps passionate regional Australian families on the land and provides the next generations of Australia with a link to arguably our most iconic cultural heritage.”

To celebrate the campaign, M.J. Bale has teamed up with several Australian sportsmen to produce a series of photos with the sportsmen wearing suits that adhere to the Cool Wool specifications.

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search