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Mobiles & tablets to dominate searches this holiday season
Nov '13
TheFind, the largest personalized shopping platform in North America, announced its mobile and search trends for the biggest shopping weekend of the holiday season, along with predictions for which device will dominate mCommerce to round out Q4.
With showrooming and tablet browsing at an all-time high, TheFind saw a spike in the number of searches and scans from mobile devices in Q3. A combination of empirical data and mCommerce trends lead TheFind to predict that tablets will dominate browsing and m-commerce purchases this shopping season with high growth in smartphone usage for price comparison and in-store searches.
National Retail Federation estimates that 63.2% of tablet shopper will use their devices to shop and compare prices as they search for the best deals on hot products and trends this holiday. Based on searches by over 2 million app users, TheFind expects to see Nike, Michael Kors, Vans, Ugg Australia and Apple as industry frontrunners post-Cyber Monday.
"Tablets are becoming the device of choice for consumers and that's why we made it a priority to optimize our shopping app for not only smartphones but tablets as well," said Siva Kumar, CEO of TheFind. "By blending traditional shopping and retail technology, we created a shopping platform that complements the modern consumer who often begins shopping on one device or in-store and completes his or her purchases elsewhere."
Spending on smartphones and tablets is up 26% from last quarter according to comScore and several mCommerce reports speak to the remarkable growth and diversity of mobile shopping. According to Internet Retailer Mobile 500, $991 million will be spent via mobile sales in 2013 and over half - $544 million - will be spent shopping on tablets.


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