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Denim by Première Vision show moves to Barcelona
27
Nov '13
Première Vision S.A., organiser of the Denim by Première Vision show, and Fira Barcelona, which manages the Montjuïc exhibition centre in Barcelona, Spain, have signed an agreement allowing the show to move permanently to this heart of the Catalan capital as of spring 2014.

As of its next edition May 21st and 22nd, 2014, the leading denim show will move into Hall 8, a 19,000-sqm space housed in an industrial-style building dating from the early 20th century, a space well in tune with the codes of the jeanswear community.

True to its original concept, Denim by Première Vision intends to remain a show with a selective and creative offer, which brings together each season the upstream denim sector.

The session currently taking place (November 27th and 28th) is thus the last to be presented in the Halle Freyssinet in Paris.

DENIM BY PREMIERE VISION INITIATES THE CHANGE

From its founding in 2007, Denim by Première Vision has always sought to be an initiator of change.

Today the show has become an essential gathering point for the international denim community. It is thus quite naturally and enthusiastically that the show takes off for new horizons, affirming its role as an engine for change.

The goal is to continue to bring together, in a pertinent manner, the elite of the specialised international offer, to create a global platform serving a global business sector.

Denim by Première Vision has been studying the idea of such a change for more than a year and a half.

As the number one show, the choice required careful study and reflection.

As the show is so strikingly international (95% of exhibitors and 72% of visitors), any new location had to correspond to the values and codes of the unique denim community, in addition to being large enough to host such an event and easily accessible from anywhere in the world.

The planned change in use of the Halle Freyssinet, which will no longer host events but is, as of 2014, being transformed into a start-up incubator, hastened the organisers’ decision. And in the end the choice fell to Barcelona. A stimulating, bold, young and cosmopolitan city, a city people enjoy. A cultural capital marked by inspiring and creative values in terms of art, fashion and lifestyle.

And according to those most concerned - the show’s exhibitors and visitors, who were sounded out on the change - the organizers’ decision is both extremely positive and highly promising!

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Première Vision


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