Home / Knowledge / News / Apparel/Garments / New Balance to sponsor Irish Olympic Team
New Balance to sponsor Irish Olympic Team
30
Nov '13
Global athletic brand New Balance has been named the official apparel and footwear sponsor of the Olympic Council of Ireland in a multi-year deal.

This new sponsorship allows for New Balance to provide the Irish Olympic Team competing in the 2014 Winter Olympic Games in Sochi and the 2016 Summer Olympic Games in Rio de Janeiro with custom high performance apparel for use in competition as well as warm up and leisurewear for medal ceremonies, travelling and public appearances.

Pat Hickey, President of the Olympic Council of Ireland, hailed the new sponsorship as a real breakthrough for Ireland’s Olympians. “The look and feel of the Irish team’s competition clothing is a vital element in the Team Ireland arrangements – especially in projecting our image on the world’s greatest sporting stage,” he commented.

“With this New Balance sponsorship, I believe that our athletes will be very happy with the results and that this dynamic company will provide the best quality design, fit and clothing textures needed for top Olympic performances.”

Tom Carleo, New Balance’s Vice President, Running/Outdoor said, “When the opportunity arose to sponsor the Olympic Council of Ireland we could not have been more excited. New Balance has a long history with Irish athletics and we look forward to designing product that is both modern and heritage inspired that makes athletes and fans proud.”

Carleo further commented “This sponsorship and the significant growth we have experienced in the European market reinforce our ambition to become one of the leading athletics brands in the world.”

About The Olympic Council of Ireland

The Olympic Council of Ireland (OCI), founded in 1922, is the National Olympic Committee for the island of Ireland. It represents 36 national sports federations, from athletics to wrestling. Its President, Patrick Hickey is an Executive Board member of the International Olympic Committee and President of the European Olympic Committees.

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our sales in the U.S. produced at five New England facilities.

Olympic Council of Ireland


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search