Home / Knowledge / News / Apparel/Garments / Levi's to debut iconic '501' jeans in wool & cotton blends
Levi's to debut iconic '501' jeans in wool & cotton blends
02
Dec '13
Iconic American apparel brand, Levi Strauss & Co. has joined with The Woolmark Company for an historical development: Levi’s wool denim 501 jeans.

Made from Merino wool and cotton, these 501 jeans look like conventional denim but, as Levi Strauss & Co. state on their website, “they can do things no ordinary denim jeans can do, like keep you warmer in cold weather”.

The Woolmark Company CEO Stuart McCullough said Levi’s jeans are one of the most recognisable pieces of clothing in the world, capturing the imagination and loyalty of people for generations.

“We are delighted to partner with Levi Strauss & Co., a classic American brand famous for its quality, integrity and pioneering spirit. These values are completely in line with what The Woolmark Company represents across the world,” Mr McCullough said.

“By incorporating some Merino wool with the cotton, these wool denim 501 jeans feel warm to the touch, even in winter, and when wet feel drier on the skin and more comfortable than 100 per cent cotton.

Levi’s wool denim 501 jeans are branded with the Wool Blend logo.

“We look forward to continuing our creative collaboration with Levi’s and supporting their pursuit of product innovation.”

The wool denim 501 jean is available in stores across the United States, Japan, Korea, Hong Kong and China. It is also available for purchase online (although the company does not ship to Australia).

Levi Strauss & Co. has also created an innovative Holiday 2013 product line featuring Australian Merino wool. The collection includes a diverse range of men’s and women’s knitwear as well as the wool/denim blend of the classic 501 jean.

The range highlights the signature style and craftsmanship of Levi’s together with the benefits of Australian Merino wool, including the fibre’s exceptional versatility, warmth and natural elasticity.

Woolmark


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search