Levi's to debut iconic '501' jeans in wool & cotton blends

Made from Merino wool and cotton, these 501 jeans look like conventional denim but, as Levi Strauss & Co. state on their website, “they can do things no ordinary denim jeans can do, like keep you warmer in cold weather”.

The Woolmark Company CEO Stuart McCullough said Levi’s jeans are one of the most recognisable pieces of clothing in the world, capturing the imagination and loyalty of people for generations.

“We are delighted to partner with Levi Strauss & Co., a classic American brand famous for its quality, integrity and pioneering spirit. These values are completely in line with what The Woolmark Company represents across the world,” Mr McCullough said.

“By incorporating some Merino wool with the cotton, these wool denim 501 jeans feel warm to the touch, even in winter, and when wet feel drier on the skin and more comfortable than 100 per cent cotton.

Levi’s wool denim 501 jeans are branded with the Wool Blend logo.

“We look forward to continuing our creative collaboration with Levi’s and supporting their pursuit of product innovation.”

The wool denim 501 jean is available in stores across the United States, Japan, Korea, Hong Kong and China. It is also available for purchase online (although the company does not ship to Australia).

Levi Strauss & Co. has also created an innovative Holiday 2013 product line featuring Australian Merino wool. The collection includes a diverse range of men’s and women’s knitwear as well as the wool/denim blend of the classic 501 jean.

The range highlights the signature style and craftsmanship of Levi’s together with the benefits of Australian Merino wool, including the fibre’s exceptional versatility, warmth and natural elasticity.

Woolmark