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Fashion brand Freecultr supports cause of AIDS

December 02, 2013 (India)

In light of World AIDS Day, Freecultr, a premium fashion & lifestyle brand, is supporting the cause of HIV positive people by contributing proceeds of the sale to Desire Society, an NGO working tirelessly for this cause.

Freecultr which now operates on the offline platform as well, has created a vast customer base most of which includes the youth.

This campaign created by Freecultr aims to utilize this existing platform of young individuals who are independent and practice freedom of choice and expression.

Support this social movement by creating awareness about this pandemic and take this great opportunity to get the people talking about HIV and raise funds.

The campaign will be running until the 3rd of December, 2013.

Desire Society is a non-profit voluntary organization established in the year of 2004. The mission of Desire Society is to improve the lives of people struggling with the impact of the HIV/AIDS pandemic, especially children and women. Their aim is to reduce the spread of HIV and meet the challenges in the field of AIDS.

DESIRE Society is a non-profit voluntary organization established in the year of 2004. The mission of DESIRE Society is to improve the lives of people struggling with the impact of the HIV/AIDS pandemic, especially children and women.

Their aim is to reduce the spread of HIV and meet the challenges in the field of AIDS. They are committed to preventing HIV infection, facilitating access to treatment.


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