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Atelier GARDEUR menswear line inspired by British fabrics
Dec '13
In Autumn/Winter 2014/15 menswear remains largely casual, though a stronger focus on authenticity is now moving to the fore. Key elements in the collection include a multitude of new patch ideas, authentic denims with a modern twist and ingenious details as well as British-inspired fabrics.

“In the 2014/15 Autumn/Winter season we have consistently developed the Atelier GARDEUR Menswear line.

Denim with a masculine feel is a key aspect here as is cross-patching with alternative outer fabrics or reverse faces turned outwards for contrasting effect”, said, Uta Erbelinger, Head of Design Menswear Atelier GARDEUR.

“In terms of fabrics and designs, English-inspired themes have conquered menswear: shepherd’s plaid, checks, Glen checks and the like take on a modern twist with ingenious details".

The colour scheme ranges from the typically strong winter darks like slate, smoky blue, midnight blue and aubergine through to bottle green, rust red and the greenish-yellow tone chartreuse.

As far as styles are concerned, we see the two familiar fits – the Regular Fit (with a hem width of 43 cm and a moderate silhouette) and the Modern Fit (with a hem width of 40 cm and a  slim silhouette) – being extended by a Slim-Fit (with a hem width of 38 cm and an extra slim silhouette).

The Themes

Under the heading Mix it Up new trousers feature influences from the sportswear segment. Here badges from rugby and polo etc. are picked up on and given a new twist. Interplays with different materials also see a revival now featuring details like alternative outer fabrics, reverse faces and piping.

Authentic denim is one of the top focal themes. Either as clean denim or washed with imitated used effects for an animated surface look. Special extras like tinting, over-dyeing and thin coatings are in particular focus for dark denim. Offering more variety beyond the dark blue tones the denim palette presents itself with new colours like ochre, burgundy or khaki.

Dynamic denim stretch makes for masculine jeans in a narrow silhouette ensuring maximum elasticity, excellent shape retention properties and great freedom of movement thanks to innovative multi-component yarns.

The styles also feature in a modern look thanks to coarse stitching, modified back pocket stitching as well as wide belt loops giving the jeans their striking look. 5-pockets take on a new look thanks to a zippered cent pocket, extra back pockets (6-pocket), waistband applications and new label positions.

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