Fabricated in France from organic cotton, this exceptional T-shirt features hidden bands of resistance to assist in aligning shoulders as it encourages excellent posture.
Empowering the wearer to feel beautiful and charismatic, in contrast to slouching, the Up T-shirt acts efficiently on the shoulders yet is comfortable and easy to wear. It's a great gift for anyone committed to looking their best at all times.
Technologically advanced "Figure 8" resistance is built into the Up T-shirt: This resistance helps to hold the upper-back upright (horizontal resistance); it then circles around the shoulders (over, behind, in front and on the side) and is anchored on each upper-arm.
If shoulders slump a gentle physical pressure is felt to remind the wearer to adjust their shoulders properly. This pressure comes from the "Figure 8" resistance seeking to keep the body in balance by keeping the shoulders in alignment with the upper back.
The goal of the Up T-shirt is to press in the right direction as soon as the shoulders leave their ideal alignment. Rigid maintenance would weaken the muscles of the back and that is not the intention here: the Up T-shirt pushes the wearer to straighten the back and shoulders regularly during the day and therefore aims to strengthen the back and shoulder muscles.
ACTIVE TECHNOLOGY MEETS FASHION: THE UpCouture T-SHIRT
The Up T-shirt uses the movement of the arms to remind the body, through gentle but consistent resistance, of the right position for the shoulders. It subtly pushes the shoulders in the right direction and is easy to wear with no rigid elements.
Incorporated between the soft, luxurious layers of organic cotton is an extra-thin film delivering ideal resistance to give the Up T-shirt a maximum of both efficiency and comfort. The Up T-shirt will not lose its unique effect over time: After extensive testing a carefully chosen stretch material with demonstrated 100% recovery power was selected for the hidden bands of resistance.
THE MAKING OF
Fabrication of the Up T-shirt requires much more time and effort to produce than a normal T-shirt and as such is considered an investment. Long lasting, classic but contemporary the UpCouture T fits smoothly under a suit jacket and works well on its own as a chic statement.
There are five key factors integral to the value of the UpCouture T-shirt:
1. There's an extra-thin and resistant film on the upper back and around the shoulders of the Up T-shirt (incorporated in-between organic cotton layers). The 100% recovery of this special film is guaranteed by the producer.
2. The process of incorporating the film in-between organic cotton layers must be done in three different technical steps by three different specialists.
3. The sewing of the t-shirt itself, because of the precise adjusting of the resistant parts, takes significant expertise and as it requires such precision, greater time.
4. The Up T-shirt is completely made in France with state of the art technology.
5. The cotton used is organic cotton ethically produced with respect for global environmental safety; Global Organic Textile Standard certified. (GOTS).
Apparel/Garments | On 23rd Mar 2017
Following the success of Japanese brand Uniqlo in the South Korean...
Apparel/Garments | On 23rd Mar 2017
For the three months ended January 28, 2017, omni channel retailer of ...
Gem Enviro Management Pvt Ltd
There are no significant differences between virgin yarn and PET recycled...
Everflow Petrofils Ltd
‘An innovative technology which India needs desperately is the...
‘New vendor is welcome if he offers cost, quality and timely delivery’
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
About one in every 20 patients picks up an infection while hospitalised....
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Apparel/Garments | On 22nd Mar 2017