Home / Knowledge / News / Apparel/Garments / Icebreaker opens first store in Chicago
Icebreaker opens first store in Chicago
06
Dec '13
Icebreaker, the New Zealand clothing company that pioneered merino wool for the outdoors, has opened its first Midwest store at 44 E. Walton Place in Chicago’s Gold Coast, just in time for the holidays.

From commuter cyclists and dog walkers to sports enthusiasts and nature lovers, Icebreaker plans to keep Chicagoans warm in winter and cool in summer.

“We’re really excited to be opening in Chicago and introducing Icebreaker to active, style-savvy Chicagoans,” says Jeremy Moon, Founder and CEO of Icebreaker. “Icebreaker was founded to give active people a natural alternative to synthetics. We source merino wool from The Southern Alps of New Zealand to create beautiful and stylish apparel that feels like cashmere yet is machine washable.”

“It’s about time people have the choice to wear a sustainable, natural fiber rather than the petrochemical synthetics which dominate outdoor and sports apparel.”

Apparently, Icebreaker arrived just in time as Chicago temperatures dropped to single digits last week and Chicagoans experienced freezing weather up to Thanksgiving.

The Chicago store features Icebreaker's complete line of innovative merino wool apparel, including Outdoor, Run/Fitness, Underwear, Travel/Lifestyle collections and Socks and Accessories.

A percentage of opening week sales will benefit Active Transportation Alliance in Chicago, a not-for-profit organization helping to build a movement around alternative transportation and Chicago events, encouraging physical activity.

Merino Layers

Icebreaker has adapted merino wool into a system of lightweight layers that can be worn next-to-skin in warmer weather, then layered up for insulation in the cold.

Moon explains, “Merino regulates temperature.  It warms in the cold and cools in the heat – a great selling point for the Midwest, given its hot summers and freezing winters.”

Merino is also known for its antimicrobial benefits which means that it’s odor resistant and can be worn for days – sometimes weeks – without washing.

Nature’s Design    

The Chicago store will debut a number of new interior design features that tell the Icebreaker story and engage shoppers. Upon entering the store, customers are met by a “mountain” display that demonstrates Icebreaker layers and key styles.

New Zealand sheep stations, home to the sheep that provide the all-natural merino wool used by Icebreaker, served as inspiration for the materials and textures throughout the store. This includes the natural woods specified for the walls, fitting rooms and floor fixtures to the natural steel incorporated into the design of the tables. The store wall surrounds the interior with inspirational images from the Southern Alps of New Zealand, the source of Icebreaker’s merino wool.


Must ReadView All

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

German investors keen to invest in Pakistan: top official

Textiles | On 26th Apr 2018

German investors keen to invest in Pakistan: top official

A German traders delegation will soon visit Pakistan to explore...

Courtesy: Uster

Textiles | On 26th Apr 2018

Uster Technologies acquires Elbit Vision Systems

Uster Technologies has announced the successful closure of the...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search