Icebreaker opens first store in Chicago

Two other new features include a library and a Community Board where customers and Icebreaker associates can share their stories of their adventures in the outdoors and around the world. The library includes books that are inspiring to employees of Icebreaker and Moon has submitted dozens of his own.

Sustainability/Company History

Sustainability is at the heart of Icebreaker, and the company aims for profitable sustainability — a business model that balances ecology with economy. Supply chain transparency is also important. Hence why, in 2008, the company launched Baacode, a fun traceability programme, which allows consumers to trace the origin of the wool their garment is made from back to the sheep station where it was grown.

Headquartered in New Zealand, Icebreaker was founded by Moon in 1994 and began specializing in merino baselayer long underwear.  The Icebreaker 2013 Fall/Winter apparel line now features over 700 items, from underwear to baselayer, first layer, mid layer, outer layer and essential accessories such as hats, gloves, scarves and socks.

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries.

Icebreaker