Home / Knowledge / News / Apparel/Garments / Macy's signs exclusive deal for new fashion brand Thalía
Macy's signs exclusive deal for new fashion brand Thalía
06
Dec '13
Macy’s, Inc. announced it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an internationally recognized actor, recording artist, music producer, author and philanthropist.

The new brand – called Thalía Sodi – is expected to launch exclusively in 300 Macy’s stores nationwide and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry. Additional categories are expected in future years.

“Thalía is one of the biggest stars on a global stage – a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” said Terry J. Lundgren, chairman, president and chief executive officer of Macy’s, Inc.

“When it comes to fashion, Thalía is a trendsetter for Latinas who love to step out and stand out in a way that is flirty, fun, vivacious and put together. Hispanic women are one of the fastest-growing consumer segments in America and already important customers for Macy’s in major markets across the country. With this new Thalía Sodi brand, sold only at Macy’s, we will have an even stronger fashion offering that directly addresses the style, fit, and color preferences of this customer.”

Thalía Sodi products will be designed and produced by Macy’s highly regarded Private Brands organization based on Thalía’s viewpoint and lifestyle. She will provide robust marketing support, including serving as the brand’s model, spokeswoman and advocate.

“I am very excited and honored to partner with Macy’s, an iconic American brand that believes in our community, to launch a collection that will be fabulous, fun and flirty - truly representative of who I am as a Latina. This new fashion venture of apparel and accessories has been a longtime passion of mine and I can't wait for my fans and women from all over the world to wear my collection,” said Thalía.

Macy's

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search