Home / Knowledge / News / Apparel/Garments / H&M to unveil sportswear with emphasis on performance
H&M to unveil sportswear with emphasis on performance
07
Dec '13
H&M is proud to announce the evolution and growth of its H&M Sport concept in January 2014. The new H&M Sport will offer greater choice and new designs for more sporting activities, reflecting the increasingly active lifestyles of women, men and children.

The new H&M Sport collection has been designed with input from world class professional athletes from the Swedish Olympic team, placing the emphasis on performance, with a natural instinct for fashion.

As well as a new visual identity, H&M Sport will also get its own dedicated area in selected stores. The expansion confirms H&M’s long-term commitment to H&M Sport, and its rapidly growing engagement with the world of sport.

“The new H&M Sport is so exciting, especially with the expert input from athletes from the Swedish Olympic team. Sport and fitness is becoming an increasingly important part of all of our lifestyles, and the new H&M Sport is there to help you look and feel great,” Ann-Sofie Johansson, Creative Head of Design at H&M.

“What we wear definitely makes a difference when we compete. It’s been a great experience to offer our advice for this newly expanded H&M Sport collection. Our focus has been checking the pieces for fit and function, for performance and also comfort. These new H&M Sport pieces will help everyone get the most out of their sporting life,” says Swedish swimmer and Olympic medallist Therese Alshammar.

WOMEN For women H&M Sport offers pieces for multiple disciplines. That means running pieces for whatever the weather, with a windproof and water repellent running jacket along with all other running needs; athletic quick-dry pieces for workout; loose and comfortable garments for body and mind activities such as yoga, and protective fleece jackets and water-repellent bottoms for those who love the outdoors. Functionality and comfort are key to the design, such as the different support offered by three types of sports bra, while colours run from black, white and greys to hot pink.

MEN For men at H&M Sport, key running garments include running jackets, in either block colour or print, and printed running T-shirts; there’s athletic kit such as work-out T-shirts, warm-up tops and trousers, and sleeveless hoodies. For outdoors there’s insulating jackets and base layers, as well as the key fully waterproof shell jacket, and for tennis there’s the essential polo T’s and tennis shorts.

CHILDREN H&M Sport has pieces for boys and girls of all ages, whether it’s for play or practice. There’s sport pieces such as soccer kit and track suits, athletic kit and tennis gear, as well as swim pieces. There’s also special dance kit, and a full range of outdoor sport garments for all weathers and conditions.

H&M


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Top executives
Textile industry

The foremost issue is bridging the skill gap

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search