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Burton unveils US snowboarding team Olympic uniforms

09 Dec '13
4 min read

The Burton Olympic Competition Pants were also designed with considerable care and attention to detail. Corduroy was chosen for the pant fabric since it has been a staple of American clothing for generations.

To ensure the highest level of performance, Burton sourced a highly technical corduroy fabric (also featured on the shoulders of the Competition Jacket), which is weatherproofed with Burton's new DRYRIDE Nanoshell laminate that features a waterproof/breathable membrane to keep the riders warm and dry.

To round out the outerwear, Burton also designed all items that will be worn under the jacket and pants, including first-layer bottoms and tops, three different beanies, gloves/mitts and a cozy wool/silk blend competition pull-over fleece.

"We're really proud that the 2014 uniform builds on Burton's legacy of creating fun, unconventional designs that stray from the formal, traditional look of most uniforms," said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards.

"The vintage quilt and flag print of the jacket combined with the corduroy pants give the uniform a 'heirloom hippy' vibe that lines up with snowboarding's laid-back culture while paying respect to America's longstanding creative heritage. It will stand out in Sochi for sure."

Michael Jaquet, the Chief Marketing Officer for USSA added, "USSA is proud to have snowboarding's most iconic brand as our Olympic Team Uniform partner. Burton has once again raised the bar on design, function, and style with this kit and we congratulate them on once again capturing both the Olympic and American spirit in a uniform the athletes will be proud to wear."

Burton

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