Spanish womenswear firm Naulover has announced plans of expansion in Italy, by joining ties with the Coin Department Stores in the country, in order to open four corner stores in the cities of Milan, Messina, Catania and Padova by February 1, 2014.
According to a statement issued by Naulover, the firm will open the stores with an initial investment of €250,000, in order to test the potential of the brand in the country.
Carme Noguera, manager of Naulover, said the intension of entering the Italian market is to offer with latest in women’s clothing from the Catalan firm.
Eventually, the idea of Naulover is to expand further with more stores across the country and respond to the growing demand of Italian customers for the clothing line, she added.
According to Ms. Noguera, the alliance between Coin group and Naulover, aims to continue increasing the apparel firm’s percentage of international revenues to 50 percent within a period of 5 years, for which the firm would continue to pursue the womenswear line and strengthen its international distribution both in stores and online corners of department stores as well as physical stores.
Naulover presents unique standards of quality which meets the needs and demands of the consumers who are seeking quality products without sacrificing latest trends, she added.
The Spanish womenswear firm currently has presence in 12 countries worldwide, including France, the UK, Germany, Russia, Portugal, Poland and Belgium. The firm is also planning expansion in the Middle East with opening stores in Qatar, UAE, Kuwait, Dubai and Abu Dhabi.