The founder of the global children’s swimwear retailer Ms. Karel Wheen was honoured to receive the recognition, “Having the fact we provide high quality, sun protective swimwear for children reinforced by the foundation is a real distinction for us. We simply do what we do because we care, so being acknowledged for our efforts is fantastic.”
The process of being recognized by any highly regarded non-profit organization, who can endorse a business, is generally not easy. The difficulty lies in the non-profit institution’s ability to validate the sincerity and integrity behind the for-profit company’s product or service.
For instance, in order for a business to earn the Melanoma International Foundation’s Seal of Approval, they must confirm the product is truly effective in preventing sun damage to people’s skin or eyes. Furthermore, non-profit requires scientific testing data from a completely independent laboratory which is not associated with the for-profit company at all.
Unlike other businesses, Platypus Australia had no problem supplying all the verifiable evidence to the foundation to show their high quality, sun protective children’s swimwear was genuine and effective. In addition to their UPF50+ rating, which is tested and approved by the ARPANSA, the Australian-based swimwear company can now add the Melanoma International Foundation Seal of Approval to their list of accomplishments.
The seal, which was awarded on 19 November 2013, is only provided to those who have products which demonstrate highly efficient methods of sun protection. “The seal further adds to our global standing as a provider of effective UV protective swimwear for infants, children and teens,” says the Platypus founder.
Since the award, Ms. Wheen’s company has been added to the non-profit organisation’s website and presented with an official certificate for their “outstanding product and promotion of sun safe behaviours in accordance with the MIF Mission Statement.”
Ms. Wheen reminds those in her resident country of Australia that the “hot summer sun is among us now so keep children sun-protected with the basic five SunSmart steps of Slip, Slop, Slap, Seek and Slide. That’s slip on sun-protective clothing from our range, slop on sunscreen, slap on one of our broad brimmed hats, seek out shade in lunchtime hours, and slide on a pair of sunnies!”
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