Home / Knowledge / News / Apparel/Garments / Rekh & Datta debuts Indian block printed clothing in US
Rekh & Datta debuts Indian block printed clothing in US
11
Dec '13
An Austin artist brings the ancient art of Indian wood block printing to a present-day fashion fair and sustainable business model.

Rebecca Layton spent years studying the detailed methods of this art form while living in Jaipur, India, where block printing on fabric has been practiced for centuries. Layton’s company, Rekh & Datta, uses her modern, timeless designs to make subtle voile fabrics for an original line of clothes, accessories and housewares. The launch of Rekh & Datta is featured as a Kickstarter campaign that will run through January 10, 2014.

To create her fabrics, Layton employs artisans from the local villages near Jaipur, India. The Hindi words rekh and datta are technical printing terms meaning line and shape. Each wood block is carved by hand.

Each block is hand-printed with sustainable dyes on Indian cotton by hand, one block for each color. The geometric prints are partly inspired by the modernists of the earlier 20th century: the Bauhaus weavers, the textiles of the Wiener Werkstatte, and the patterns of Sonia Delaunay.

“When you combine something that is hand printed with more hard-edged, geometric shapes, you come up with curious hybrids,” Layton says of her designs. “When I was studying the traditional technique in my research, I was also looking at the modern, industrial forms around us that are part of our contemporary era. Combining the handmade and the industrial is what I find most intriguing.”

Layton first studied block printing in India in 2005, later returning in 2010 to study as a Fulbright scholar. During her travels in India, Layton met Polish designer Monika Jakubiak. With Jakubiak’s help, Layton has transformed her collection of soft, hand-printed cotton voiles into light-hearted, airy dresses and tops.

“In the past, I’ve worked mostly alone in my studio with the materials at hand,” Layton says. “But in India, I was working directly with artisans – the men who carved the wooden blocks, the printers who print block by block. Then I met and collaborated with a clothing designer to transform these printed fabrics into beautiful garments. It’s a long, collaborative effort with many hands involved in the process.”

About Rekh & Datta

Rebecca Layton founded Rekh & Datta in 2013. The design studio produces a limited line of clothing and housewares made from original fabrics hand-printed in Jaipur, India. Rekh and Datta are the Hindi words for line and shape and refer to the technical terms of the block carving and printing process, which is at the heart of the company.

Rekh & Datta


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search