Home / Knowledge / News / Apparel/Garments / Sun protective kids' apparel to be on a growth trajectory
Sun protective kids' apparel to be on a growth trajectory
11
Dec '13
The sun protective apparel makers are expecting an increase in demand for kids clothing range because of the increasing consumer awareness about sun exposure.

Speaking to fibre2fashion, Kimberly Hanson, account executive of Portico, said, “There is a rise in demand for sun protective garments for kids mainly because of the increasing consumer awareness about the impacts of direct sun exposure.”

“According to the American Melanoma Foundation, 80 percent of the lifetime sun damage occurs in childhood. Therefore, it is important that kids remain shielded from the sun while their skin is so sensitive,” she informs.

Echoing her, Mr. John Barrow, founder and president of Coolibar, Minnesota-based sun protective clothing manufacturer says, “The demand for sun protective clothing for children is rising due to the parents’ instinct to protect their children as there is an increasing awareness of the problems associated with sun exposure.”

Adding on, Kirstin McGregor, spokesperson of The Platypus Australia, one of the leading sun protective swimwear brands for kids, says, “90 percent of all skin cancers are attributed to the sun and most of the damage occurs in childhood. By the time the children reach 18 years of age they have already experienced 50-80 percent of their lifetime sun exposure.”

“As the public becomes more aware of the impacts of sun exposure, they acknowledge the simple steps that can be taken to protect their child,” she concludes.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search