For Nike designers, the direction for the final Tight of the Moment of 2013 was simple: create a pattern with a wintery, holiday feel. The execution, however, was far from easy.
Carefully hand-drawn textures comprise the majority of the Nike Tight of the Moment-Arctic Monarch. Illustrated with a palette of whites and greys, the prints layer like snowflakes stacking on a brisk December day. Photographs of gold beads provide a pop of traditional holiday ornamentation.
Using digital sublimation, a process that employs a heat press to send ink from a printed picture onto a piece of fabric, designers could be very precise in where to place the prints. Specifically, the prints were body-mapped to accentuate the athlete’s movements in a flattering fashion.
In addition to its dynamic aesthetic, the Nike Tight of the Moment-Arctic Monarch is a performance proposition. Soft Nike Dri-FIT fabric pulls sweat away from the skin to help keep legs dry and comfortable.
The Nike Tight of the Moment-Arctic Monarch comes in two Nike Pro styles, the Nike Pro Tight and Nike Pro Sports Bra. The print will also be featured on the Nike Studio Wrap Pack. All will be available in select retailers and on Nike.com beginning Dec. 13.