Home / Knowledge / News / Apparel/Garments / Nike new tights made up of carefully hand-drawn textures
Nike new tights made up of carefully hand-drawn textures
12
Dec '13
For Nike designers, the direction for the final Tight of the Moment of 2013 was simple: create a pattern with a wintery, holiday feel. The execution, however, was far from easy.

Carefully hand-drawn textures comprise the majority of the Nike Tight of the Moment-Arctic Monarch. Illustrated with a palette of whites and greys, the prints layer like snowflakes stacking on a brisk December day. Photographs of gold beads provide a pop of traditional holiday ornamentation.

Using digital sublimation, a process that employs a heat press to send ink from a printed picture onto a piece of fabric, designers could be very precise in where to place the prints. Specifically, the prints were body-mapped to accentuate the athlete’s movements in a flattering fashion.

In addition to its dynamic aesthetic, the Nike Tight of the Moment-Arctic Monarch is a performance proposition. Soft Nike Dri-FIT fabric pulls sweat away from the skin to help keep legs dry and comfortable.

The Nike Tight of the Moment-Arctic Monarch comes in two Nike Pro styles, the Nike Pro Tight and Nike Pro Sports Bra. The print will also be featured on the Nike Studio Wrap Pack. All will be available in select retailers and on Nike.com beginning Dec. 13.

Nike


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search