Home / Knowledge / News / Apparel/Garments / Hurley to release collection featuring Sig Zane patterns
Hurley to release collection featuring Sig Zane patterns
14
Dec '13
Rob Machado’s "Through The Lens" video series continues its journey to discover and document some of the most inspiring and unexpected individuals around the world, all told through Rob’s eyes and creative story-telling.

The third episode of "Through The Lens" features Sig Zane, the iconic Hawaiian aloha shirt creator and cultural practitioner. Rob travels to the Big Island of Hawaii to meet up with Sig and experience first-hand the magic of Sig’s design process.

Sig Zane has been defining prints of Hawaiian nature and lifestyle for over 25 years. The cultural significance of Sig’s work is profound, connecting past to present by perpetuating the technique of hand-made illustration.

He still hand-cuts each design with a utility knife on amberlith film, keeping the delicate process and bringing out the intricate details of nature. The spirit of the islands, the history of its people and the depth of their culture are embedded in every pattern.

To celebrate Rob Machado’s third episode of "Through The Lens" and the legendary Sig Zane, Hurley will release a capsule collection featuring iconic Sig Zane patterns. The collection includes a limited edition hat, tee, and boardshort for men, along with a tank and top for women.

ABOUT THROUGH THE LENS:

Iconic surfer Rob Machado has traveled the world for more than half his life. And during that time, he’s crossed paths with countless individuals who share a love for surfing and a passion for the arts. In his new series called "Through The Lens", we meet these individuals and follow Rob as he connects with the people who've inspired him along the way.

ABOUT HURLEY:

Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike, Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali.

Nike

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Kraig Laboratories

Textiles | On 28th Mar 2017

Kraig gets certificate for silk production in Vietnam

Kraig Biocraft Laboratories, Inc., a leading biotechnology company...

Information Technology | On 28th Mar 2017

Intex Consulting signs partnership with Kawan Era Baru

Germany based Intex Consulting GmbH has entered into a strategic...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search