H&M November sales surge 21%

Sales in comparable units increased by 10 percent. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. The strong sales development in November has been positively affected by calendar effects of approximately 3 per cent and by favourable weather.

In the fourth quarter of 2013, i.e. 1 September to 30 November, sales including VAT increased by 13 percent in local currencies compared to the corresponding quarter last year. Sales in comparable units increased by 3 percent in the fourth quarter.

Sales in the fourth quarter converted into SEK amounted to SEK 42,593 m (37,930) including VAT. Sales excluding VAT amounted to SEK 36,480 m (32,502).

The total number of stores amounted to 3,132 on 30 November 2013 versus 2,776 on 30 November 2012.

The sales figures for the fourth quarter have not yet been audited by the company’s accountants. The percentage sales development for the month of December will be published on 15 January 2014 and the full year report for the financial year 2012/2013 will be published on 30 January 2014.

H & M was founded in Sweden in 1947. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the Group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M Group has more than 3,000 stores in 53 markets.

H&M