The uniforms, consisting of a jersey and a jacket, are a departure from previous programs in that this year's have been constructed using sublimation print fabrics offering the best in performance technology and are infused with technical capabilities such as four-way stretch, moisture wicking, breathability and quick-drying properties.
The fit for both have been articulated to suit curlers specifically and the range of movement characteristic to the sport, allowing for comfort and a full range of motion. The jacket has silicone grip elastics in the hem while the jersey has been update with abrasion resistant seaming both of which will further enhance comfort and provide a technical edge on the ice.
Because the eight men's and eight women's teams at the tournament are vying to represent the nation at the Sochi 2014 Winter Olympics and not provincially tethered, previous colour schemes have been dispatched in favour of an updated palette reflecting prevalent fashion colour trends.
Using a two-toned shadow pattern, darker hues have been paired with lighter ones, resulting in a complete series of uniforms that, using sublimation printing, are much more fashion forward and dramatically stylish than anything previously seen on the national curling scene.
"We're thrilled with the response to the uniforms for the Tim Hortons Roar of the Rings, presented by Monsanto," said Canadian Curling Association Chief Executive Officer Greg Stremlaw. "The design and colours are eye-catching, to say the least, and we're excited to see what Mondetta has in store for the teams that will represent Canada in Sochi."
The response from the players themselves has been equally effusive:
"Being a competitor in this Olympic qualifying event is an honour and a privilege. This is the pinnacle of Canadian curling, and Mondetta should be equally proud of the apparel they supplied to the competitors.
"As an athlete, the on-ice uniforms could not be better suited to the needs of the players. The fabric and fit is so comfortable under the hot arena lights. And just as importantly, they look fantastic! This is a uniform truly fitting of the pursuit of Olympic glory. Bravo Mondetta!" -Jon Mead, Third for Team Stoughton.
"Mondetta has really done a great job. I just really like the way the jackets fit, the thumb holes are fun, the pockets are great and they’re cosy. We love the collars on the shirt. They’re not the typical golf shirt collar. They’re a little more modern and trendy which is matched by the funky colours.” - Rona Pasika, Lead for Team Sonnenberg.
“I am a fan. I think they are fantastic. I like how they’ve incorporated the maple leaf into the uniform, in various colours, and think they look really sharp.” - Rick Sawatsky, Lead for Team Morris.
The Roar of the Rings uniforms are a precursor to the soon-to-be-launched Team Canada apparel for both the men's and women's teams taking part in the 2014 Sochi Winter Olympics in early 2014.
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