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Intertextile Shanghai Apparel Fabrics to begin from Mar 3
19
Dec '13
The Spring Edition of the leading apparel fabrics trade fair – Intertextile Shanghai Apparel Fabrics – will take place in Shanghai from 3 – 5 March 2014. Located at the Shanghai World Expo Exhibition and Convention Center, a new venue for 2014, the fair will occupy halls 1 & 2 and part of hall 4.

Hall 4 will feature accessories exhibitors from China and overseas, while half of hall 1 will be dedicated to overseas exhibitors. They will feature in SalonEurope which houses the Milano Unica Pavilion and a number of European country pavilions while the increasingly popular Verve for Design textile designer zone also makes a return.

With the demand in China for premium European products showing no sign of slowing down, SalonEurope continues to be a popular feature of Intertextile Shanghai Apparel Fabrics. This zone will feature high-end apparel fabrics and accessories producers from the Czech Republic, France, Germany, Portugal, Spain, Switzerland, Turkey and the United Kingdom.

Also within SalonEurope are country pavilions from Germany and Portugal, and the ever-popular Milano Unica Pavilion from Italy. The German Pavilion will house 11 exhibitors displaying a wide range of fabrics and accessories that feature advanced technology and value-adding functionality.

Organised by Associacao Selectiva Moda, the Portugal Pavilion returns again due to the overwhelmingly positive feedback received at last year’s fair. Exhibitors will be showcasing their high-quality shirting fabrics in this pavilion. Guaranteed to be popular with buyers at the fair is the Milano Unica Pavilion, which will feature over 100 premium Italian textile producers. They will have collections of prestigious fabrics and accessories for womenswear and menswear on display.

Intertextile Shanghai Apparel Fabrics offers visitors more than just apparel fabrics and accessories. The Verve for Design zone groups together textile designers who will display their original, creative textile and apparel designs. Their products are targeted at textile and apparel manufacturers, and trend guide publishers.

Peak spring sourcing season and the ideal location to enhance business

The timing of the fair in early March fits with the region’s peak sourcing time for spring, ensuring a strong visitor turnout. It will also provide buyers the chance to see recently released products from overseas.

“Early March is the right timing and is beneficial for us because we can present our new collections in Milano Unica in February, and after two weeks’ time, customers will see them in Shanghai,” explained Alessandra Contessotto from Italian firm Loro Piana, an exhibitor at Intertextile Shanghai Apparel Fabrics – Autumn 2013.

The decision to relocate the Spring Edition from Beijing to Shanghai came about after much consultation with exhibitors and visitors at previous Intertextile Apparel Fabrics fairs. Those at the recently completed Autumn Edition were overwhelmingly positive about the move. Meanwhile, the Yarn Expo Pavilion will also be co-located with Intertextile Shanghai Apparel Fabrics – Spring Edition from 3 – 5 March 2014.

Messe Frankfurt


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