The Studio collection is a unique and innovative line of apparel and footwear focused on dance, aerobics and yoga which has been designed especially for women consumers.
The category is promoted in the country by fitness enthusiast and Reebok’s women’s fitness ambassador - Nargis Fakhri who has been seen wearing the fun and quirky apparel range in her latest campaign for the brand.
The Reebok Studio collection comprises three main elements; the dance, yoga and aerobics collection. The category has been designed keeping in mind growing importance of studio fitness activities amongst the women consumers and the brands initiative to encourage people to be ‘Fit for Life’.
Taking inspiration from Latin Dance, the Reebok Dance collection combines bright colours and bold detailing with feminine designs and silhouettes creating striking and energetic pieces. The unique garments allow total freedom of movement giving consumers complete control of their turns and twists.
The Reebok Aerobics collection fuses bright colors and layering options, to create striking and energetic pieces. The collection, which includes strong print stories and graphic elements, has been designed to give women the ability to individualize their looks and allow them to express themselves while working out. Additionally, the Reebok Yoga collection draws from the brand’s rich fitness heritage. Super stylish yet implicitly functional, the collection compliments and adapts to women’s bodies during yoga practice.
Speaking on the launch of the innovative collection, Somdeb Basu, Brand Director Reebok India said, “With a growing women’s fitness market in the country, our aim is to inspire more and more women to adopt fitness as an integral part of their lifestyle.
"Keeping this in mind, we identified the need for fun yet comfortable apparel for different fitness styles for women, with dance, aerobics and yoga being front runners in this space. Through the launch of this vibrant collection, we hope to fulfill this need and motivate and inspire more women to look at fitness as something fun, exhilarating and extremely rewarding”.
About Reebok India
India’s foremost fitness brand, Reebok has a pan-India presence with 400 exclusive franchise stores and a 1000 member strong instructor alliance. The brand has products in the running, training and studio category and innovative footwear technologies like Reebok one, Zigtech and Realflex.
Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub” where consumers get experiential fulfillment of their fitness needs. Presently there are a total of 33 FitHub concept stores across the country and Reebok targets to open a total of 100 such stores by Q1 2014.
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