International sports apparel company BLK has unveiled “The Cell C Sharks” home and away replica jerseys ahead of the 2014 Super Rugby season.
The playing and replica jersey design project commenced immediately following the announcement of a partnership between the Super Rugby franchise and the rapidly expanding BLK brand for the next five years.
The BLK design team working in consultation with The Sharks, produced an array of concepts before deciding on the designs being launched and to be worn by fans throughout the 2014 season.
The new garments offer a contemporary twist to The Sharks signature black and white outfits of previous seasons, with a subtle geometric carbon fibre print featured on both the home and away jerseys.
BLK has created a collection of technically advanced sports apparel for players and supporters, whilst ensuring a modern look is applied to the classic Sharks brand.
Complimenting this modern design, the latest innovation in jersey research and design, Exotek fabric has been utilised for the on-field garments.
The new jerseys will be accessible through major South African retailers towards the end of January 2014, with The Shark Cage Megastore selling both jerseys from the 23rd of December.
While fans of the franchise internationally can purchase online from blksport.com as well as popular international retailers Amazon, Lovell Rugby, Fenton Sports and Shop Rugby from 2014.
BLK Marketing and Digital Director Jason Sintome saying the jersey release is the first event in a series of exciting announcements and events planned between the two organisations.
“The Sharks have long since been celebrated as a key global rugby brand which is reflected in their relentless pursuit of success both on and off the field.
“At BLK we are determined to be leaders in jersey innovation and will ensure players and fans receive apparel created specifically to enhance the rich heritage of the franchise and assist in their pursuit of success,” Sintome said.