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Lee introduces denim jeans recycling project
Dec '13
Your old pair of denim has a story. You adopted them and in return they gave you years of comfort.

Do not let that story end. Lee brings to you they’re-denim project', a unique initiative that allows you to donate your old denims and get a free denim curio, made from recycled denim.

You can take your pick from a range of goodies such as ipad covers, pen holders or even bottle holders: all created by A Hundred Hands, a non-profit organization that cares for the environment and the underprivileged through recycled craft.

This drive is in keeping with Lee's endeavor to be as mindful about sustainability as it is about fashion. The e-CREATE range of clothing available in Lee stores was a major step towards this goal and featured clothing made using lesser amounts of water in the creation process, products made from pure organic cotton and even products from plastic trash.

Drop your old denim at stores in Bangalore, Delhi and Mumbai and help communities in need across the country. Donating you well-worn jeans now is a feasible choice for those pairs that are no longer passable. Your contribution will go a long way towards extending their utility span.

With such initiatives, Lee hopes to introduce eco-friendly alternatives in every facet of our lives, including fashion. Recycle your old denim today to give someone a warm house.

About Lee

Founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels. Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth.

A name synonymous with relentless passion and creativity, Lee has pioneered more apparel innovations than any other brand, with the ubiquitous zip-fly on Jeans being the most striking of them all; in addition to other legendary outfits such as Union-all, Pressed denim, Loco Jacket, 11.05 oz. Jelt denim etc.


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