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Destination XL introduces new shop for bigger guys
27
Dec '13
Destination XL Group, Inc., the leading retailer of men's XL apparel, introduces Destination XL (DXL), a new one-stop shop catering to the fashion needs and lifestyles of bigger guys. Until now, bigger guys have been forced to shop at department stores that carry a limited selection in their size.

New Destination XL stores opened this month in six U.S. cities – Flint, MI; Wichita, KS; Dedham, MA; Irvine, CA; Fairview Heights, IL; and Columbia, SC. These new locations join the 93 current DXL locations across 34 states.

The most important factors for men who shop XL sizes are access to a wide selection of great brands, plus the confidence that their selections will fit comfortably. Now, these men can purchase fashionable clothing that fits, making Destination XL a much-needed addition to the marketplace.

Destination XL offers more than 100 brands from private label to luxury brands including Cutter & Buck, Tommy Hilfiger and Tailorbyrd. Also available in XL sizes exclusively at Destination XL are brands such as Paul & Shark, Michael Kors and Rochester Black. Sizes start at XL or 40” waist; the DXL store also offers tall sizes as well as shoes in sizes 10-16.

“The DXL store was built with the bigger guy in mind and directly addresses needs he's expressed through customer feedback and focus groups," says David Levin, President and CEO of DXLG. "After experiencing the store, over 90% of customers say they’ll return to shop Destination XL again so we are optimistic that customers will be just as receptive to these new locations.”

The DXL store is built just for men with a more spacious environment, including wider aisles and dressing rooms double the size of a standard department store; the store also offers exceptional service, including in-store tailoring to ensure the perfect fit.

Customers can also access an even greater selection at DestinationXL.com, or on the go from their smartphones. They can also select to have online purchases shipped to a local DXL store for free or verify if a product is in stock at their local store.

About Destination XL Group

Destination XL Group, Inc. is the largest retailer of men's apparel in sizes XL and up, with operations throughout the United States, Canada and in London, England. The company is currently in the process of transitioning from Casual Male XL to focus primarily on the Destination XL concept. Destination XL Group, Inc. currently operates Casual Male XL retail and outlet stores, Rochester Clothing stores, Destination XL stores and e-commerce sites.

Destination XL


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