WP Lavori in Corso opens first store in Asia

For the first time since its inception in 1985, WP Lavori is exporting its unique store concept abroad with the opening of the first retail location in Asia.

The WP Store Seoul occupies an entire independent, three-story building in Shinsa-Dong, Gangnam-Ku; each floor measuring approximately 110 sqm.

The store features the WP portfolio brands (Woolrich John Rich & Bros. man, woman & kid, Baracuta, BD Baggies and Avoncelli), a selection of third party brands sold at WP Lavori stores in Europe and WP Store branded products, including the new WP Selvage Denim. The ground floor also hosts a special area dedicated to coffee and fine food tasting.

For more than three decades WP Lavori has offered their customers a unique selection of garments, based on their pioneering vision to create a world where style and function live in perfect harmony.

Their concept of ‘garment with a purpose’ guides WP in bringing together brands that combine heritage, innovation and style. WP Store Seoul is the first step in the company’s international retail expansion program, and will be followed in the next few months by new retail locations in Japan and the U.S.

About WP Lavori in Corso

Based in Bologna, WP Lavori in Corso is an international fashion brand licensee, distributor and retail group. It is the exclusive licensee and distributor of storied brands Woolrich John Rich & Bros. (worldwide license), Woolrich Woolen Mills (worldwide license), Penn-Rich (Italian license), Baracuta (owned brand), BD Baggies (owned brand), Barbour (Italian distribution) and Blundstone (Italian distribution). WP Lavori has a chain of 24 stores in Europe: 15 WP Stores, 8 Woolrich Stores and 1 Barbour Store.

WP Lavori in Corso