Home / Knowledge / News / Apparel/Garments / Moroccan Denim Cluster to improve brand image
Moroccan Denim Cluster to improve brand image
Jan '14
Moroccan Denim Cluster (MDC cluster), comprising of Moroccan denim manufacturing companies, has been established to improve brand image and reputation of the Moroccan denim industry and casual wear through better positioning and stimulating innovative collaborative projects in this area, Moroccan Association of Textile and Clothing Industries (AMITH) said in a statement.
Around 10 AMITH member companies and the Graduate School of Textile and Clothing (ESITH) as well as the Technical Center for Textiles and Apparel (CTTH) are part of the MDC cluster.
The first meeting of the founding members of the MDC cluster elected its board of directors and also set up four thematic committees, one each on chain integration, standards & regulations, product development & marketing, and Moroccan Denim Academy.
In addition to the founding members, the MDC cluster is open to all companies and organizations interested in working to help the development and industrialization of denim and casual wear products, and the growth of their business.
The MDC cluster would work on non-profit basis for improving brand image and reputation of the Moroccan denim and casual wear industry through better positioning and stimulating innovative collaborative projects in this area.
The headquarters of the Association would be established at Casa Moda Academy.
It would develop a communication strategy and promote cluster at national and international level. It would also define clear business objectives shared by the entire community of public and business.
It would promote the development of shared tools, and allow companies of the cluster to become more competitive, grow and conquer markets nationally and internationally.
The cluster would also provide and develop all business support services, counseling and support for project, and participate in national and international fairs.
It would also promote all forms of alliances and reconciliation with national and international clusters, in order to develop synergies between them and to promote their competitiveness.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search