Home / Knowledge / News / Apparel/Garments / Moroccan Denim Cluster to improve brand image
Moroccan Denim Cluster to improve brand image
01
Jan '14
Moroccan Denim Cluster (MDC cluster), comprising of Moroccan denim manufacturing companies, has been established to improve brand image and reputation of the Moroccan denim industry and casual wear through better positioning and stimulating innovative collaborative projects in this area, Moroccan Association of Textile and Clothing Industries (AMITH) said in a statement.
 
Around 10 AMITH member companies and the Graduate School of Textile and Clothing (ESITH) as well as the Technical Center for Textiles and Apparel (CTTH) are part of the MDC cluster.
 
The first meeting of the founding members of the MDC cluster elected its board of directors and also set up four thematic committees, one each on chain integration, standards & regulations, product development & marketing, and Moroccan Denim Academy.
 
In addition to the founding members, the MDC cluster is open to all companies and organizations interested in working to help the development and industrialization of denim and casual wear products, and the growth of their business.
 
The MDC cluster would work on non-profit basis for improving brand image and reputation of the Moroccan denim and casual wear industry through better positioning and stimulating innovative collaborative projects in this area.
 
The headquarters of the Association would be established at Casa Moda Academy.
 
It would develop a communication strategy and promote cluster at national and international level. It would also define clear business objectives shared by the entire community of public and business.
 
It would promote the development of shared tools, and allow companies of the cluster to become more competitive, grow and conquer markets nationally and internationally.
 
The cluster would also provide and develop all business support services, counseling and support for project, and participate in national and international fairs.
 
It would also promote all forms of alliances and reconciliation with national and international clusters, in order to develop synergies between them and to promote their competitiveness.
 

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X