Home / Knowledge / News / Apparel/Garments / Moroccan Denim Cluster to improve brand image
Moroccan Denim Cluster to improve brand image
01
Jan '14
Moroccan Denim Cluster (MDC cluster), comprising of Moroccan denim manufacturing companies, has been established to improve brand image and reputation of the Moroccan denim industry and casual wear through better positioning and stimulating innovative collaborative projects in this area, Moroccan Association of Textile and Clothing Industries (AMITH) said in a statement.
 
Around 10 AMITH member companies and the Graduate School of Textile and Clothing (ESITH) as well as the Technical Center for Textiles and Apparel (CTTH) are part of the MDC cluster.
 
The first meeting of the founding members of the MDC cluster elected its board of directors and also set up four thematic committees, one each on chain integration, standards & regulations, product development & marketing, and Moroccan Denim Academy.
 
In addition to the founding members, the MDC cluster is open to all companies and organizations interested in working to help the development and industrialization of denim and casual wear products, and the growth of their business.
 
The MDC cluster would work on non-profit basis for improving brand image and reputation of the Moroccan denim and casual wear industry through better positioning and stimulating innovative collaborative projects in this area.
 
The headquarters of the Association would be established at Casa Moda Academy.
 
It would develop a communication strategy and promote cluster at national and international level. It would also define clear business objectives shared by the entire community of public and business.
 
It would promote the development of shared tools, and allow companies of the cluster to become more competitive, grow and conquer markets nationally and internationally.
 
The cluster would also provide and develop all business support services, counseling and support for project, and participate in national and international fairs.
 
It would also promote all forms of alliances and reconciliation with national and international clusters, in order to develop synergies between them and to promote their competitiveness.
 

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search