Home / Knowledge / News / Apparel/Garments / Spanish womenswear brand Yerse opens two stores in USA
Spanish womenswear brand Yerse opens two stores in USA
02
Jan '14
As it prepares to celebrate its 50th anniversary, the Spanish womenswear brand Yerse opens its first showrooms in the cities of Los Angeles and Dallas.

Yerse has set out to conquer the US market, entering the states of California and Texas. The women’s knitwear specialist now has two showrooms in Los Angeles and Dallas, and aims to reach a total of five in the course of 2014, covering the whole country from coast to coast.

Yerse currently has three shops of its own (Madrid, Barcelona and Sabadell) and 500 PoS in Spain plus 800 more abroad. Now it is looking to other markets like Canada and South America, Australia, Japan, Korea and Scandinavia, where it expects to grow through multi-brand retailers and shop-in-shops.

Yerse’s origins date back to 1964 but the brand has recently repositioned itself towards a younger consumer and a more casual style. In 2014, it will celebrate its 50th anniversary with a packed schedule full of surprises.

The programme will kick off with the presentation of its collection “Own Heritage” at a catwalk at the Mercat del Born Centre Cultural, as part of the Autumn-Winter 2014/15 080 Barcelona Fashion (27-31 January, 2014).

Fashion from Spain


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X