Home / Knowledge / News / Apparel/Garments / Fluid offers made-to-measure women's swimwear
Fluid offers made-to-measure women's swimwear
06
Jan '14
Fluid Sunwear is rebelling against the status quo by offering women the opportunity to own bathing suits made to fit their body and making the swimsuit shopping experience, for once, pleasurable for her.
 
According to a study unveiled by local Portland Newschannel 8 KGW in 2012, swimsuit shopping anxiety affects women every year, making this task stressful and unpleasant. Women dread trying on swimsuits at the store more than wearing one in public. 
 
Worse yet, more than 70% of Americans would rather go to the dentist, do their taxes, sit in the middle aisle on an airplane or visit their in-laws than go swimsuit shopping says WomenYouShouldKnow.net. 
 
With all this swimwear stress and hassle, isn't it time to come up with a better way to make swimsuit shopping a relaxing and happy experience; possibly even as enjoyable as purse or shoe shopping? 
 
Fluid Sunwear has done just that by creating a made to measure swimwear line. Each swimsuit Fluid sells is created only after a client chooses their favorite style, measures their body and places their order, thus providing women with a swimsuit that fits their body specifically. 
 
From torso length, bra size, leg opening and every other fit issue imaginable, Fluid M2M swimming suits fit every woman’s body perfectly.
 
Fluid offers women a full suite of tutorials on the proper ways to measure a woman's body as well as webcam fit sessions and live chat sessions to help clients every step of the way. Most importantly, these resources are available in comfort and privacy of their own homes.
 
 “I love this system! And I am sure a lot of my clients will too. It’s basically getting a customized piece in almost complete anonymity – your hip measurement stays between you and Fluid’s website. It’s like virtual bespoke,” says Saavedra.
 
Fluid Sunwear’s 2014 resolution is to bring the luxury of made to measure previously available only to men, to every woman who wishes to leave the ill-fitting status quo behind in 2013 and join the Fluid swimwear revolution by owning a suit made to fit her body, and by making swimwear shopping a pleasurable experience for women. 
 

Fluid

Must ReadView All

Apparel/Garments | On 29th May 2017

Christopher & Banks Corporation Q1 2017 sales down 11.5%

The net sales of Christopher & Banks Corporation for the first...

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search