Fluid Sunwear is rebelling against the status quo by offering women the opportunity to own bathing suits made to fit their body and making the swimsuit shopping experience, for once, pleasurable for her.
According to a study unveiled by local Portland Newschannel 8 KGW in 2012, swimsuit shopping anxiety affects women every year, making this task stressful and unpleasant. Women dread trying on swimsuits at the store more than wearing one in public.
Worse yet, more than 70% of Americans would rather go to the dentist, do their taxes, sit in the middle aisle on an airplane or visit their in-laws than go swimsuit shopping says WomenYouShouldKnow.net.
With all this swimwear stress and hassle, isn't it time to come up with a better way to make swimsuit shopping a relaxing and happy experience; possibly even as enjoyable as purse or shoe shopping?
Fluid Sunwear has done just that by creating a made to measure swimwear line. Each swimsuit Fluid sells is created only after a client chooses their favorite style, measures their body and places their order, thus providing women with a swimsuit that fits their body specifically.
From torso length, bra size, leg opening and every other fit issue imaginable, Fluid M2M swimming suits fit every woman’s body perfectly.
Fluid offers women a full suite of tutorials on the proper ways to measure a woman's body as well as webcam fit sessions and live chat sessions to help clients every step of the way. Most importantly, these resources are available in comfort and privacy of their own homes.
“I love this system! And I am sure a lot of my clients will too. It’s basically getting a customized piece in almost complete anonymity – your hip measurement stays between you and Fluid’s website. It’s like virtual bespoke,” says Saavedra.
Fluid Sunwear’s 2014 resolution is to bring the luxury of made to measure previously available only to men, to every woman who wishes to leave the ill-fitting status quo behind in 2013 and join the Fluid swimwear revolution by owning a suit made to fit her body, and by making swimwear shopping a pleasurable experience for women.