Home / Knowledge / News / Apparel/Garments / Fluid offers made-to-measure women's swimwear
Fluid offers made-to-measure women's swimwear
06
Jan '14
Fluid Sunwear is rebelling against the status quo by offering women the opportunity to own bathing suits made to fit their body and making the swimsuit shopping experience, for once, pleasurable for her.
 
According to a study unveiled by local Portland Newschannel 8 KGW in 2012, swimsuit shopping anxiety affects women every year, making this task stressful and unpleasant. Women dread trying on swimsuits at the store more than wearing one in public. 
 
Worse yet, more than 70% of Americans would rather go to the dentist, do their taxes, sit in the middle aisle on an airplane or visit their in-laws than go swimsuit shopping says WomenYouShouldKnow.net. 
 
With all this swimwear stress and hassle, isn't it time to come up with a better way to make swimsuit shopping a relaxing and happy experience; possibly even as enjoyable as purse or shoe shopping? 
 
Fluid Sunwear has done just that by creating a made to measure swimwear line. Each swimsuit Fluid sells is created only after a client chooses their favorite style, measures their body and places their order, thus providing women with a swimsuit that fits their body specifically. 
 
From torso length, bra size, leg opening and every other fit issue imaginable, Fluid M2M swimming suits fit every woman’s body perfectly.
 
Fluid offers women a full suite of tutorials on the proper ways to measure a woman's body as well as webcam fit sessions and live chat sessions to help clients every step of the way. Most importantly, these resources are available in comfort and privacy of their own homes.
 
 “I love this system! And I am sure a lot of my clients will too. It’s basically getting a customized piece in almost complete anonymity – your hip measurement stays between you and Fluid’s website. It’s like virtual bespoke,” says Saavedra.
 
Fluid Sunwear’s 2014 resolution is to bring the luxury of made to measure previously available only to men, to every woman who wishes to leave the ill-fitting status quo behind in 2013 and join the Fluid swimwear revolution by owning a suit made to fit her body, and by making swimwear shopping a pleasurable experience for women. 
 

Fluid


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

PVH, WWF tie up to protect water bodies in Ethiopia, India

Apparel/Garments | On 23rd Apr 2018

PVH, WWF tie up to protect water bodies in Ethiopia, India

PVH Corp , parent company of brands like Tommy Hilfiger, Calvin...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search