Home / Knowledge / News / Apparel/Garments / Fluid offers made-to-measure women's swimwear
Fluid offers made-to-measure women's swimwear
06
Jan '14
Fluid Sunwear is rebelling against the status quo by offering women the opportunity to own bathing suits made to fit their body and making the swimsuit shopping experience, for once, pleasurable for her.
 
According to a study unveiled by local Portland Newschannel 8 KGW in 2012, swimsuit shopping anxiety affects women every year, making this task stressful and unpleasant. Women dread trying on swimsuits at the store more than wearing one in public. 
 
Worse yet, more than 70% of Americans would rather go to the dentist, do their taxes, sit in the middle aisle on an airplane or visit their in-laws than go swimsuit shopping says WomenYouShouldKnow.net. 
 
With all this swimwear stress and hassle, isn't it time to come up with a better way to make swimsuit shopping a relaxing and happy experience; possibly even as enjoyable as purse or shoe shopping? 
 
Fluid Sunwear has done just that by creating a made to measure swimwear line. Each swimsuit Fluid sells is created only after a client chooses their favorite style, measures their body and places their order, thus providing women with a swimsuit that fits their body specifically. 
 
From torso length, bra size, leg opening and every other fit issue imaginable, Fluid M2M swimming suits fit every woman’s body perfectly.
 
Fluid offers women a full suite of tutorials on the proper ways to measure a woman's body as well as webcam fit sessions and live chat sessions to help clients every step of the way. Most importantly, these resources are available in comfort and privacy of their own homes.
 
 “I love this system! And I am sure a lot of my clients will too. It’s basically getting a customized piece in almost complete anonymity – your hip measurement stays between you and Fluid’s website. It’s like virtual bespoke,” says Saavedra.
 
Fluid Sunwear’s 2014 resolution is to bring the luxury of made to measure previously available only to men, to every woman who wishes to leave the ill-fitting status quo behind in 2013 and join the Fluid swimwear revolution by owning a suit made to fit her body, and by making swimwear shopping a pleasurable experience for women. 
 

Fluid

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search