Home / Knowledge / News / Apparel/Garments / Online fashion retailer Spreadshirt surges forth in 2013
Online fashion retailer Spreadshirt surges forth in 2013
06
Jan '14
Spreadshirt  shipped around 3 million products worldwide in 2013 before the traditionally strong Christmas period. The leading e -commerce platform that lets anyone create, buy, and sell ideas on products consumers love to wear, use, and carry surpassed its 2012 figures before the festive season. 
 
December is traditionally the company's busiest month, when sales are, on average, more than twice as high as in other months.
 
"2013 was a year of innovation for Spreadshirt," says Philip Rooke, CEO of Spreadshirt. "The introduction of our own t-shirt collection and the launch of the touch-optimised t-shirt designer were just two of our innovations. These strengthened our position and meant that we beat our 2012 numbers before the Christmas period started."
 
Around one third of Spreadshirt's customers use the t-shirt designer to create individual products. They either personalise the product with their own text and images, or change the colour and size of designs. European customers are much more creative than North Americans: while in Europe, personalised products make up for around 47 percent of the products, in North America it’s just 14 percent of the products which are personalised.
 
The results seem to underline the cultural differences. While the Americans like to be part of a current fad or the latest trend when purchasing a t-shirt, and therefore choose something ready-designed, Europeans think more long-term. Europeans tend to buy products that are closer to their interests and say something about them. The personalisation offer appeals therefore more to them.
 
Often, however, they use designs offered at the Spreadshirt platforms from third parties such as designers and then add to them.
 
In 2013 over 72,000 sellers created products or designs using Spreadshirt, which they then sold through their online shops, over the Spreadshirt marketplaces or on other worldwide channels the platform supports, such as Amazon. 
 
In July 2013 Spreadshirt launched the touch-optimised t-shirt designer. With it, customers can design and order products via their mobile devices. Since its launch, an average of 2 million people per month have visited the touch-optimised t-shirt designer.
 
Around 10 percent of orders done directly on the Spreadshirt platform are being completed on a mobile device. The number of orders where the final purchase is done on a PC, but a mobile device is part of the order process, is around 25 to 30 percent.
 
By the end of 2013 Spreadshirt had 550 employees. Nearly two-thirds are based in Europe and one third in the U.S. With around 200 employees, Spreadshirt's headquarters in Leipzig, Germany is the largest site, followed by the facility in Greensburg, PA (USA) and Legnica (Poland).
 

Spreadshirt


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search