Home / Knowledge / News / Apparel/Garments / H&M to launch David Beckham 'Bodywear' campaign
H&M to launch David Beckham 'Bodywear' campaign
07
Jan '14
Hennes & Mauritz AB (H&M) announces their triumphant return to the Super Bowl with a new David Beckham Bodywear campaign.

In anticipation of the cutting-edge commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

H&M will unveil a 30-second high-octane David Beckham TV spot featuring never-before-seen technology from Delivery Agent that brings a new level of consumer engagement and measurement to Super Bowl advertising.

In an industry first, viewers with select Samsung Smart TVs will be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

H&M is the first retailer to launch a fully enabled t-commerce campaign that includes shopping from a commercial, as well as launching an H&M t-commerce boutique in the ShopTV marketplace, bringing pieces from the David Beckham Bodywear collection to consumers across the United States. The innovative technology will be demonstrated by both Samsung and Delivery Agent at the International CES show this week in Las Vegas.

"We're thrilled to be back in action at the Super Bowl, showcasing our new campaign," says Daniel Kulle, President H&M North America. "We're bringing our A-game, the world's top style icon and the best quality bodywear to the largest stage in the world."

The cutting-edge David Beckham Bodywear commercial will air during the 2nd quarter of the big game. The new collection marks the fifth season for H&M's David Beckham Bodywear line, with nine styles designed in collaboration with the famed soccer player. The collection has quickly become a staple for men worldwide since its 2012 debut.

H & M Hennes&Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The company's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets.

H&M

Must ReadView All

Textiles | On 26th Sep 2016

Azerbaijan pins hope on revival of cotton sector

In the midst of economic problems, Azerbaijan president Ilham Aliyev...

Courtesy: Stenn International

Apparel/Garments | On 26th Sep 2016

Stenn debuts new $300mn fund for SE Asian suppliers

UK trade financer Stenn International has unveiled a $300 million...

Textiles | On 26th Sep 2016

Aleph unveils new LaForte wide format inkjet printers

Aleph, developer of a complete range of innovative digital printing...

Interviews View All

Priyanka
Studio Priyanka Rajiv

Asim Dalal
Indo Count Retail Ventures

Binoy Ravjani
Hero's Fashion

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search